Pure Michigan Soars to 20,000 Facebook Fans

Remains # 1 in Social Media Tourism Promotion

LANSING, Mich., Oct. 20 /PRNewswire/ -- Fans are flocking to the Pure Michigan
Facebook page looking to stay up-to-date with Michigan travel, get a sneak
peek at behind the scenes, and share their Michigan favorites. Pure Michigan
recently passed the 20,000 mark for Facebook fans, putting Michigan among the
top states for fans on the social media outlet.

"We are delighted with the number of people who want to be involved with Pure
Michigan on Facebook," said George Zimmermann, Vice President of Travel
Michigan, a business unit of the Michigan Economic Development Corporation.
"However, it's not just the volume of fans but the level of fan participation.
Our posts serve as conversation starters about things to do and places to see
in Michigan."

In addition, Travel Michigan has retained the top-ranking amongst the 50
official U.S. tourism office Web sites in the use of social media. In a recent
study, How Social is Your State DMO, conducted by Gammet Interactive, Michigan
stays in the top spot for the use of popular social media outlets including
Facebook, Twitter, Flickr, YouTube and others.

The Pure Michigan social media program is based on strategic recommendations
and is executed in partnership with Fluency Media Group. Ann Arbor,
Michigan-based Fluency Media Group develops integrated marketing solutions
which include search engine optimization, pay-per-click advertising, Web site
sales flow optimization, online publishing and social media strategy, and
e-mail marketing programs.

Stay up-to-date by joining the Pure Michigan Fan Page on Facebook or follow
@PureMichigan on Twitter for the latest events and Michigan tourism news,
search hashtags #puremichigan, #MIevents, #MIdine, #MIgolf, #MIfish, and
#MIwine, for all the latest. Connect and get the inside scoop on where the
fish are biting, what greens are running fast and how you can make your visit
Pure Michigan at the newly launched blog, Pure Michigan Connect. Take a minute
to comment on the blog posts, or submit one of your own.

In addition, visitors can now enjoy all the photos from the Pure Michigan
Photo Contest on Flickr, or watch all of the Pure Michigan commercials on
YouTube or michigan.org. The official state travel and tourism Web site,
michigan.org, continues to be a source for Michigan travel information,
featuring more than 12,000 attractions, events, hotels, resorts, restaurants
and other tourism-related businesses.

Travel Michigan, a division of the Michigan Economic Development Corporation,
is the State of Michigan's official agency for the promotion of tourism.
Travel Michigan markets the state's tourism industry and provides valuable
visitor information services. For Michigan travel information and updates go
to michigan.org.

Fluency Media develops award-winning, turnkey internet marketing campaign
programs. As the originator of both the technologies and the marketing
strategies that drive successful digital programs, the company assumes a
unique level of responsibility for producing results and delivering ROI for
its clients. Fluency specialists manage internet marketing channel execution
and analysis daily, resulting in continuous and actionable market
intelligence. Their proprietary tracking and analytics solution is capable of
comparing all online marketing touch points, costs and conversion events side
by side for true ROI analysis and custom integration. Fluency's clients
benefit from integrated marketing solutions which include search engine
optimization, pay-per-click advertising, web site sales flow optimization,
online publishing and social media strategy, and email marketing programs. For
more information, please visit www.fluencymedia.com or call 1.734.302.3300.

Contact: Kirsten Borgstrom, (517) 335-1871
Jenny Schilp, (248) 225-6744

SOURCE Travel Michigan

Kirsten Borgstrom, +1-517-335-1871, or Jenny Schilp, +1-248-225-6744, both for
Travel Michigan