Allviant Launches Social Media Philanthropy Initiative to Drive Community Engagement in Youth Programs

Twitter and Facebook Presence Are Key Elements of New Social Media Training
Program for Non-Profits and Local Community
SCOTTSDALE, Ariz.--(Business Wire)--
Allviant, Inc. today announced the launch of its Social Media Philanthropy
initiative to assist local and national non-profits and communities to best
leverage the power of social media in their outreach to individuals,
communities, donors and partners.

"One of Allviant`s core values is a commitment to improving people`s quality of
life and we have a special place in our hearts for children and teens," said
Lilian Myers, Allviant`s chief executive. "We understand that by leveraging
technology to ease communications, especially through social networking sites
like Twitter and Facebook, we can engage the greater community in a whole new
way. This concept aligns with the vision for our CarePass technology as well,
which allows consumers to quickly and easily manage the complexities of
healthcare through mobile and other popular communication mediums."

The first non-profit organization selected to participate in this innovative
social media program is the Boys & Girls Clubs of Greater Scottsdale (BGCGS).
Allviant`s social media mentorship of the organization has already resulted in
an established Twitter presence and Facebook fan page for the local Club. BGCGS
will leverage their new social media knowledge to extend their marketing
communications to popular social networking platforms, driving increased
response rates, volunteer participation and donations in a cost-effective
manner.

"We are grateful to community leaders like Allviant that freely share their
resources and expertise, enabling us to further expand the developmental
programs for our youth in the community," said Steve Davidson, president/CEO of
the Boys & Girls Clubs of Greater Scottsdale. "Social media has become a vital
communication tool for businesses and individuals, and we want to be able to
connect to people on a local and global level."

Allviant complements their online philanthropy with brick and mortar events such
as the recent clothing and housewares drive held at Scottsdale-based ASU
SkySong. All donations from the charity drive were delivered to the Boys & Girls
Clubs of Greater Scottsdale Thrift Shop, whose sales proceeds support youth
programs at the Club.

Added Myers, "Convenience in communication mediums and tools is critical to
eliciting participation in any program - whether it`s under a profit or
non-profit organization. Individuals are busier than ever, so you need to make
it easy for them to stay informed and get involved. We are honored to contribute
our time and efforts to the Boys & Girls Clubs of Greater Scottsdale and we look
forward to expanding their social media impact throughout the year."

About the Boys & Girls Clubs of Greater Scottsdale

Since 1954, Boys & Girls Clubs of Greater Scottsdale has provided more than
100,000 Northeast Valley youth with a positive, supervised environment to
explore the power of their potential. Today we serve 16,000 children and teens
through the organization's nine branches and 12 outreach sites located in
Scottsdale, Fountain Hills, Salt River Pima-Maricopa Indian Community, Hualapai
Indian Community and other Northeast Valley neighborhoods. The Club offers more
than 100 youth development programs emphasizing five core areas: the arts;
character & leadership development; education & career development; health &
life skills; and sports, fitness & recreation. For more information, please
visit www.bgcs.org.

About Allviant

Allviant is the developer of the first-ever, consumer-centric tools and network
for healthcare called CarePass. CarePass is a technology-enabled service that
gives consumers a new method of access, convenience and control by connecting
existing healthcare information systems and administrative data though a
personally defined set of communication mediums and methods -- from phone to
text to email or fax. The opposite of customer relationship management (CRM),
this Service Relationship Management technology empowers the customer to
determine when and how they want to interact with service providers across their
unique array of relationships, making a disconnected healthcare world painless
and saving time, money and frustration for everyone. For more information,
please visit http://www.allviant.com or follow us on Twitter:
http://twitter.com/allviant.

Amendola Communications for Allviant
Kate Donlon, 619-876-2654
kdonlon@acmarketingpr.com

Copyright Business Wire 2009