Youku.com, Premier Chinese Online Video Sharing Website, Surpasses 100 Million Daily...

Youku.com, Premier Chinese Online Video Sharing Website, Surpasses 100 Million
Daily Video Views
Latest Nielsen/NetRatings Web Traffic Statistics Affirm Its Leadership
Position in China's Online Video Space and Matches YouTube's Growth Curve

BEIJING, Jan. 9 /Xinhua-PRNewswire/ -- Youku.com, the leading online video
sharing website in China, today announced that it has surpassed two
significant web traffic milestones, including registering more than 100
million daily video views during the week ending December 16, 2007. Youku had
more than 12 million daily unique visitors in that week, according to a report
by Internet media and market research firm Nielsen/NetRatings.
The Nielsen/NetRatings SiteCensus statistics confirm that Youku has become
one of the fastest growing websites in China. It has achieved a 20-fold
increase in its daily video views and daily unique visitors since its formal
launch in December 2006, and an increase of 30 million daily video views since
October 2007 alone.

User Data for Youku.com, Dec 10-16, 2007

Abbreviation Youku's Statistics
Video View (Peak) Daily VV (Peak) 107,149,596
Unique Browsers Daily UV (Peak) 12,678,592
Web Page Views (Peak) Daily PV (Peak) 139,137,012
Weekly Video View Weekly VV 641,850,851
Weekly Unique Browsers Weekly UV 53,882,010
Weekly Web Page Views Weekly PV 824,639,429
Source: Nielsen/NetRatings SiteCensus Dec.10th-Dec.16th.

"We are excited that Youku.com has reached these important traffic
milestones. We have exceeded our earlier forecast that our daily video views
would reach 100 million by later in 2008," said Victor Koo, Founder and CEO of
Youku.com. "When YouTube was acquired by Google in October 2006, its daily
video views had just exceeded 100 million. The progress of Youku indicates
that online video has quickly become a mainstream application for users in
China, just as it has in the U.S."
A trend that is driving the popularity of online video sites in many parts
of the world -- including in China -- is strong demand for user-generated and
time-sensitive content that is relevant to people's lives and interesting to
watch. The Chinese media industry in particular is a highly fragmented space,
and media companies, including provincial TV stations, increasingly cooperate
with efficient and reliable content distribution platforms to reach a broad
national audience. The advanced proprietary technology and fastest download
speed offered by Youku delivers content in a timely fashion and provides
viewers with easy access to information.
"The power of this trend has been illustrated in user response to a number
of special Youku events and seasonal celebrations," added Koo, who was
formerly President of Sohu.com. "Our 'A Day in the Life of China' promotion
attracted video submissions from across the country portraying events in the
daily life of people. Youku also experienced lots of video posting and sharing
around August 8, the start of the one year countdown to the 2008 Olympics, and
also with travel videos surrounding the National Day holidays."
Youku is the leading destination for Chinese people to watch and share
short-form videos all over the world. With a broad base of mainstream users
and demographics that are attractive to advertisers and agencies, Youku has
provided interactive marketing solutions to clients such as Dell, Samsung,
Shanda, Ford Motors, AMD, Hewlett Packard and Giant Interactive,
Youku has successfully completed 3 rounds of venture financing totaling US
$40 million as of November 2007, including financing from world-class
investment institutions Brookside Capital, an affiliate of Bain Capital,
Sutter Hill Ventures, Farallon Capital and Chengwei Ventures.
About YOUKU.com
Youku.com ( http://www.YOUKU.com ) is a leading video sharing website and
premier online video brand in China. It is one of the top destinations for
people to watch and share short-form videos in Greater China. Youku was
founded by Victor Koo, former President of Sohu.com (Nasdaq: SOHU), a leading
Internet portal in China. Youku.com is the fastest growing online video site
in China since its official launch in December 2006. It features the fastest
video streaming speed, fastest video upload response and search for Internet
users in China. Youku.com was named as "Red Herring 100 Asia" award winner
for 2007, and also ranked #1 in the video sharing category according to the
China Internet Society survey in July 2007.
For more information, please contact:

Karen Chen
Tel: +86-10-8460-8668
Mob: +86-13501252100
Email: chenying@youku.com

Alex Stanton
Stanton Crenshaw Communications
Tel: +1-212-780-0701
Email: alex@stantoncrenshaw.com

SOURCE Youku.com

Karen Chen, +86-10-8460-8668, or mobile, +86-13501252100, or
chenying@youku.com; Alex Stanton of Stanton Crenshaw Communications,
+1-212-780-0701, or alex@stantoncrenshaw.com, both for Youku.com