First Ad Platform for Android Introduced

KIRKLAND, WA, Mar 18 (MARKET WIRE) --
Relevantis, Inc. today released the first advertising solution to support
Android, Google's new mobile phone platform. Beating Google to the punch,
Relevantis' Universal Ad Platform supports Android-optimized web sites but is
aimed squarely at developers of Android widgets, applications and games. The
platform allows these products to include relevant advertising, giving
developers
an ad-supported distribution option. Relevantis takes a small portion of
advertising revenues as
its fee, and only makes money when the developer makes money.

Relevantis specializes in supporting highly relevant advertising within
embedded
applications and widgets. Its new platform enables Android developers to include
personalized and location-aware advertising within their applications. And,
unlike the expected Google ad platform for Android, Relevantis supports a
variety of ad networks -- not just Google.

"When Google announced Android, everybody expected that it would exclusively
support Google ads. However, Google's ad platform doesn't even support Android
applications at all yet; and, when it does, the ads will most likely be
available for Android-optimized web sites instead of embedded applications,"
said Relevantis CEO Scott Searle, adding that "Relevantis' solution is
uniquely designed to support Android widgets, games and other embedded
applications as well as web sites. And, perhaps more importantly, our platform
supports multiple ad networks, not just Google. So, developers can choose to
receive ads from one or more major networks like Microsoft, Yahoo and AOL in
addition to Google."

Relevantis provides Android developers with access to a powerful set of
application programming interfaces (APIs) that allow for full control over the
advertising presented in their products. The APIs also enable the caching of
ads on Android devices. This allows applications to display advertising even
when
the device is out of range of a network or when it is in airplane mode. For
example, an Android user riding the subway in New York City can view and
interact with ads without being connected to the Internet.

"The goal is totally integrated ads that compliment the Android experience,"
said
Mr. Searle.

About Relevantis, Inc.

Founded in 2003, Relevantis, Inc. develops and licenses advertising
technologies that
enable truly relevant advertising. The company's customers include major
publishers
and market leaders like Nokia, Inc. Rooted in cutting edge probability theory,
its patent-pending Relevancy Engine supports powerful behavioral targeting,
automatic market segmentation and revenue optimization. The company's Universal
Ad Platform is the first solution to deliver highly contextual advertising to
mobileweb sites as well as embedded applications such as mobile maps and mobile
video
games. Privately-held Relevantis is headquartered in Kirkland, Wash. To learn
more about Relevantis visit the company's web site at
http://www.relevantis.com.

Editor Note: High quality product images available at:
http://relevantis.com/news/Products.html

Copyright 2008, Market Wire, All rights reserved.

-0-