Ariel Way, Inc. Signs Letter of Intent to Acquire Mason Media Networks, LLC

VIENNA, Va., March 5, 2008 (PRIME NEWSWIRE) -- Ariel Way, Inc. (OTCBB:AWYI)
announced today that it has signed a letter of intent to acquire Mason Media
Networks, LLC, ("MMN"). Mason Media Networks is a Washington, D.C. based digital
signage company that specializes in providing digital signage solutions. As part
of the deal, Mason Media Group, LLC, MMN's parent company
(www.masonmediagroup.com) will receive shares of Ariel Way common stock and will
become a new equity participant in the company. The transaction, which is
subject to the signing of definitive agreements and customary closing
conditions, has a two-step closing process with a first expected closing within
one month.

"This deal comes at an opportune time for both companies, as Mason Media
Networks (www.masonmedianetwork.com) has a number of digital signage network
projects in the design phase that will launch by the fall of 2008," said Arne
Dunhem, Chairman and CEO of Ariel Way. "With this acquisition, we will be
squarely in the digital signage business, which is our strategic business focus.
We will also add a highly skilled team to our company and management," Dunhem
added.

Ariel Way's planned Digital Signage Network is a new platform for companies to
promote and advertise products and services while providing valuable information
to targeted audiences as they shop, work and play in malls, banks and other
strategic locations.

"We have built a brand name in the Out of Home Advertising and Marketing
Industry that together with Ariel Way can be leveraged on an international
platform. We look forward to working with the executive team at Ariel Way to
provide a key element in Ariel Way's Out-of-Home digital signage strategy," said
Todd Mason, CEO of Mason Media Networks.

Mason Media Networks, LLC

Mason Media Networks (MMN) develops, builds and manages private communications
networks for advertising, corporate communications, promotion and entertainment.
MMN is part of the fast growing Out of Home Advertising and Marketing industry
providing its clients turn key solutions. MMN consists of digital signage
networks and networks broadcasted via new media from the Internet to your
pocket.

For more information about Mason Media Networks, contact:
info@masonmedianetworks.com or call 202.558.7140 or visit
www.masonmedianetworks.com.

About Ariel Way, Inc.

Ariel Way, Inc., a Florida corporation with operation in Vienna, VA, ("Ariel
Way" or the "Company"), is a technology and services company for highly secure
global communications, multimedia and digital signage solutions and
technologies. The Company is focused on developing innovative and secure media
technologies, acquiring and growing profitable advanced technology and media
companies and creating strategic alliances with companies in complementary
product lines and service industries.

More information about Ariel Way can be found on the web at
http://www.arielway.com.

Forward-Looking Statements: Certain of the statements contained herein may be,
within the meaning of the federal securities laws, "forward-looking statements,"
which are subject to risks and uncertainties that could cause actual results to
differ materially from those described in the forward-looking statements. Such
forward-looking statements involve known and unknown risks, uncertainties and
other factors that may cause the actual results, performance or achievements of
the Company to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements. See the
Company's Form 10-KSB for the fiscal year ended September 30, 2007 for a
discussion of such risks, uncertainties and other factors. Any forward-looking
statements are made pursuant to the Private Securities Litigation Reform Act of
1995 and, as such, speak only as of the date made. These forward-looking
statements are based on management's expectations as of the date hereof, and the
Company does not undertake any responsibility to update any of these statements
in the future.

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CONTACT: Ariel Way, Inc.
Investor Relations
Arne Dunhem
(703) 624-8042
info@arielway.com