Video: MTV's Total Request Live Host Lyndsey Rodrigues Launches Acne Rumor Control...

Video: MTV's Total Request Live Host Lyndsey Rodrigues Launches Acne Rumor
Control Video Contest for Teens
- Winner Receives All-Access, VIP Trip to NYC with Lyndsey Rodrigues -

FORT WORTH, Texas, July 8 /PRNewswire/ -- MTV "Total Request Live" host
Lyndsey Rodrigues today launched Acne Rumor Control
(www.AcneRumorControl.com), an online campaign and video contest to debunk
common acne myths and help teens get clearer skin without having to go through
the struggles she experienced while on national TV.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/galderma/33023/

Acne is often viewed as an unfortunate "rite of passage" for millions of
teenagers, with almost 85 percent experiencing the common skin condition
during their adolescent years(1). However, many people don't realize that acne
is not just a "teen phase" - people often break out during their 20's, 30's
and beyond(2). While chocolate and greasy foods are often blamed as culprits
for causing pimples, acne is actually a long-term skin condition partially
caused by hormones(3) and genetics(4).
"Getting to meet my favorite stars and musicians is definitely glamorous,
but getting a zit before they come on the show can be pretty embarrassing
since breakouts always seem to happen at the most inconvenient times," said
Rodrigues, who began hosting MTV's Total Request Live in December 2007 after
years of serving as the popular host in Australia. "After moving to New York
and continuing to experience breakouts, I finally wised up and visited a
dermatologist who prescribed Differin(R) (adapalene) 0.3% Gel to treat my
condition once and for all. Acne Rumor Control is a cool campaign that will
let teens know that acne does not need to wreak havoc on their lives and can
easily become one less problem they have to worry about."
Enter Acne Rumor Control to Win All-Access Trip to NYC!
Sponsored by Galderma, maker of Differin(R) (adapalene) acne medications,
Acne Rumor Control gives teens the chance to put their creativity to work. By
visiting www.AcneRumorControl.com, teens can create and submit one or more
short videos debunking a myth about acne for the chance to win an all-access,
VIP trip to New York City to hang out with Lyndsey Rodrigues. Video
submissions are being accepted between now and September 2, 2008. On September
17, 2008, up to 25 finalists will be revealed and everyone can vote for their
favorite on the Web site. The winner of the contest and two guests will have
dinner with Lyndsey at her favorite trendy New York restaurant and receive
surprise tickets to one of the hottest shows in town.
In addition to the video contest, www.AcneRumorControl.com offers unique,
interactive tools and resources to help teens and their parents better
understand acne and how to effectively treat it. The Web site includes a
unique calendar widget that teens can download and personalize to track skin
progress before their most important events, and a "Glam Cam" featuring
behind-the-scenes video of Lyndsey sharing her secrets for beautiful skin.
Teens can also sign up to receive acne-fighting tips via text message from
Lyndsey herself.
"In my dermatology practice, I see many teenagers with acne who have dealt
with it for years without visiting a doctor for treatment because they didn't
recognize it as a chronic skin condition," said Hilary Baldwin, MD, Associate
Professor and Vice Chair of the Department of Dermatology at State University
of New York at Brooklyn. "Prescription acne medication, such as Differin(R)
(adapalene), treats acne at the source and prevents future blemishes from
forming. My patients often experience greater self-confidence and happiness as
a result of treating their acne."
For more information about the Acne Rumor Control video contest and
interactive acne-fighting tools, visit www.AcneRumorControl.com.
About Differin(R) and Differin(R) 0.3%(TM)
Differin(R) (adapalene) is a chemically stable, retinoid-like compound.
Differin(R) (adapalene) is thought to work deep inside the pores to control
the cause of the buildup that leads to the formation of acne. It helps
normalize the improper accumulation of skin cells that plug the pores(5).
Dryness, redness, peeling, scaling, stinging, burning, or itching may
occur, but should be mild or moderate, occur early in treatment and decrease
thereafter. Other side effects may include skin discomfort and sunburn. Use of
potential irritants or overexposure to sun or sunlamps, extreme wind or cold,
may increase the potential for irritation. Use of sunscreen and protective
clothing is recommended.
For more information, visit www.differin.com.
About Acne
Acne vulgaris is one of the most widely experienced chronic skin
diseases(6). In recent years, research has lead to a greater understanding of
the pathogenesis of the disease. The disorder begins with the onset of puberty
and is thought to result from hormonal action on the skin's oil glands
(sebaceous glands) leading to plugged pores and outbreaks(7). It can be
challenging to manage due to the variability in response to treatment and the
need for long-term therapy(8).
About Galderma
Galderma is one of the world's leading pharmaceutical companies, focusing
exclusively on the research, development and marketing of dermatological
products. Its expertise spans a broad spectrum of skin, hair and nail
diseases. The company's ultimate mission is to enhance the practice of
dermatology by bringing innovative new solutions to the problems most
frequently encountered by dermatologists. At Galderma, dermatology isn't a
business, it's a commitment.
Created in 1981, Galderma is a joint venture between Nestle and L'Oreal.
Galderma today employs 2,300 people and is headed by president & CEO Humberto
C. Antunes. The company deploys a worldwide network of wholly-owned
subsidiaries and exclusive sales agents.
1 Hanna S, Sharma J and Klotz J. Acne Vulgaris: More Than Skin Deep.
Dermatology Online Journal. 2003; 9(3):8.

2 What is Acne? AcneNet: American Academy of
Dermatology.http://www.skincarephysicians.com/acnenet/acne.html.

3 Hormones and Acne. Acne Resource Center.http://www.acne-
resource.org/understanding-acne/hormones.html.
4 Acne in Teens: Ways to Control It. Familydoctor.org, American Academy of
Family Physicians.
http://familydoctor.org/online/famdocen/home/common/skin/disorders/001.html.

5 What is Differin? Galderma Laboratories.
http://www.differin.com/AboutDifferin/WhatIsDifferin.aspx.

6 Gollnick H, Cunliffe WJ, Berson D et al. Management of Acne: A Report
From a Global Alliance to Improve Outcomes in Acne. J Am Acad Dermatol. 2003;
49(1):S1-S37.

7 Why Do I Get Acne? Nemours Foundation.
http://www.kidshealth.org/teen/your_body/skin_stuff/acne.html.

8 Thiboutot D, Pariser DM, Egan N et al. Adapalene gel 0.3% for the
treatment of acne vulgaris: A multicenter, randomized, double-blind,
controlled trial. J Am Acad Dermatol. 2006; 54:242-50.
SOURCE Galderma

Christiane Robinett of Galderma, +1-817-961-5196, or
Christiane.Robinett@galderma.com