American Airlines Partners With Eurosport to Reach Millions of Soccer Fans
American Will Give Away an AAVacations Package to Madrid, Including a
Four-Night Stay at the Luxury Melia Madrid Princesa
FORT WORTH, Texas, July 13/PRNewswire-FirstCall/ -- For the second consecutive
year, American Airlines and Eurosport, the leading soccer-specialty retailer
in the U.S., have launched the Give & Go contest, offering soccer fans the
chance to sign up for the AAdvantage((R) )program and to become eligible for a
grand-prize trip for two to Madrid, and many other prizes.
"Eurosport/Soccer.com is proud to have a partnership with American Airlines,"
said Vicente Navarro, Eurosport's director of Hispanic Marketing. "For the
past two years, they have shown a great commitment to helping grow the game of
soccer in this country. Because of our vast network, American Airlines reached
out to us to help deliver their message to over five million soccer families.
We look forward to continuing this partnership."
As the Official Airline of Major League Soccer - as well as individual clubs
including FC Dallas, New York Red Bulls, D.C. United and Chicago Fire -
American Airlines has teamed up with Eurosport/Soccer.com to give away an
AmericanAirlines Vacations(SM) package for two to Madrid, as well as other
prizes.
AmericanAirlines Vacations is one of the most recognized airline-owned tour
operators in the United States, providing customers a choice of more than
10,000 hotels and resorts in more than 320 cities in the Caribbean, Mexico,
Hawaii, Europe, Canada, the United States, Latin America and Asia. AAVacations
offers great values on travel packages by combining discounted rates on
flights with negotiated rates at hotels, rental car companies and activity
providers. In addition, it's the only vacation company that allows customers
to pay with AAdvantage miles for hotels, cars and more.
The AAVacations web site, www.AAVacations.com, also offers customers the
flexibility to design every aspect of their vacation, from lodging to ground
transportation and activities, with no online booking fees.
Fans will be eligible for the prizes by becoming a member of the American
Airlines AAdvantage program, the world's first loyalty program and frequently
recognized as the best in the industry. They can register online at
www.soccer.com/giveandgo, or through registration forms at soccer events. Both
registration methods will be available in Spanish and English. Existing
AAdvantage members also are eligible to enter the contest by going to
www.soccer.com/giveandgo, entering their AAdvantage number and filling out the
form to participate.
One lucky participant will win the round trip tickets for two to Madrid, a
four-night stay at the luxury Melia Madrid Princesa, dinner and a Flamenco
show, a $1,000 gift card, and tickets to a professional soccer game.
Other prizes include:
-- American Airlines gift cards
-- Soccer video games
-- Soccer.com gift cards
-- Jerseys signed by Mexican professional soccer teams
-- Jerseys and shirts autographed by international soccer stars
"We are thrilled about the opportunity to continue our partnership with
Eurosport/Soccer.com and to provide the millions of soccer fans out there
service to anywhere they want and need to fly," said Roger Frizzell,
American's Vice President - Corporate Communications and Advertising. "As a
founding member of the global oneworld((R)) Alliance, American is uniquely
positioned to provide this service."
American recently launched daily nonstop service from Dallas/Fort Worth
International Airport (DFW) to Madrid, Spain (MAD). American also serves Spain
with daily nonstop flights to Madrid from Miami International Airport and to
Barcelona from John F. Kennedy International Airport in New York.
From DFW, American and American Eagle operate approximately 740 daily
departures to more than 150 nonstop destinations, including cities in
Argentina, the Bahamas, Belize, Brazil, Canada, Chile, Costa Rica, France,
Germany, Guatemala, Jamaica, Japan, Mexico, Panama, the United Kingdom and
Venezuela.
About the AAdvantage Program
The AAdvantage program was the first frequent flyer program. Established in
1981, the program now has more than 60 million members. Members can earn
miles at more than 1,000 participating companies, which include more than 30
hotel chains representing more than 60 brands, more than 20 airlines, eight
car-rental companies, 12 financial companies, and over 250 brand name
retailers. In addition, members can earn miles when making purchases with one
of more than 100 affinity card products in over 40 countries. In 2008,
AAdvantage members redeemed more than 155 billion miles to claim more than 4.8
million awards for flights, upgrades and car rentals. For more information and
a listing of AAdvantage program participating companies, visit
www.aa.com/aadvantage.
About AA.com
With more than 1.6 million site visits per day, AA.com is American's largest
distribution channel and the best place to do business online with the
airline, 24-7. At AA.com you can conveniently search for and book low fares
and award travel; select seats; make hotel, rental car and cruise
reservations; get flight arrival and departure information; sign up for flight
status notification and even check in and print boarding passes. You can also
manage your AAdvantage account at AA.com, as well as sign up to receive emails
from American and get customized DealFinder(SM) alerts and other special
offers. Additionally, customers who purchase tickets at AA.com get a
lowest-fare guarantee. AA.com has twice received the World Travel Award for
World's Leading Airline Internet Site and has received multiple site awards
from various organizations.
About American Airlines
American Airlines, American Eagle and AmericanConnection((R)) serve 250 cities
in 40 countries with, on average, more than 3,400 daily flights. The combined
network fleet numbers more than 900 aircraft. American's award-winning Web
site, AA.com((R)), provides users with easy access to check and book fares,
plus personalized news, information and travel offers. American Airlines is a
founding member of the oneworld((R)) Alliance, which brings together some of
the best and biggest names in the airline business, enabling them to offer
their customers more services and benefits than any airline can provide on its
own. Together, its members serve nearly 700 destinations in more than 130
countries and territories. American Airlines, Inc. and American Eagle
Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American
Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are
registered trademarks of American Airlines, Inc. (NYSE: AMR)
About Eurosport/Soccer.com
Founded in 1984, Eurosport/SOCCER.COM is the world's leading authentic
grassroots soccer company. Based in Hillsborough, NC Eurosport/SOCCER.COM is
the largest soccer-specialty retailer in the United States. Soccer.com has
more than one million visitors per month, and the Eurosport catalog has the
largest distribution of any U.S. soccer publication. In 2007 they launched
Eurosport en Espanol in print and ESPANOL.SOCCER.COM on the web. Alongside
soccer, Eurosport also operates leading on-line retail sites for lacrosse, and
rugby - www.lacrosse.com and www.worldrugbyshop.com.
Rules and regulations
*By completing the enrollment form, you agree to have American Airlines to
contact you via email regarding additional information about the AAdvantage(R)
program. By asking American Airlines to enroll you in the AAdvantage program,
you agree to its terms and conditions. For full terms and conditions visit
aa.com/advantage. For complete prize rules please visit
www.soccer.com/giveandgo. NO PURCHASE NECESSARY. Offer ends 9/30/09. Open to
members of the American Airlines AAdvantage(R) program who are legal residents
of one of the 48 contiguous states or the District of Columbia and at least 13
years of age or older at time of entry. Subject to full official rules
available at www.soccer.com/giveandgo. Void where prohibited.
AmericanAirlines((R)) We know why you fly((R))
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
SOURCE American Airlines
Billy Sanez, Corporate Communications of American Airlines, +1-817-967-1577,
mediarelations@aa.com
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