Gorilla Nation to Rep CrushSpot African-American Dating Site Through GNMulticultural...

Mon Jul 14, 2008 8:30pm EDT
 
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Gorilla Nation to Rep CrushSpot African-American Dating Site Through GNMulticultural Vertical - Sales Talent Added to Support Growing Advertiser Demand

LOS ANGELES--(Business Wire)--
Gorilla Nation (www.gorillanation.com), the world's largest online
ad rep firm, announced today that it has been selected to exclusively
represent the online ad inventory for Crushspot.com
(www.crushspot.com), the leading African-American dating site, which
will become part of the GNMulticultural aggregated vertical market.

   CrushSpot delivers nearly a million unique visitors per month with
users heavily engaged for over 30 minutes per day with 60 million page
views. The audience is so loyal and committed that Hitwise recently
ranked the site #2 in engagement metrics. The community is 95%
African-American and 69% female with users displaying relatively high
levels of income and education.

   "CrushSpot will significantly enhance our rapidly growing
GNMulticultural vertical market offerings," stated Aaron Broder,
Gorilla Nation CEO. "It's exactly the kind of property we like to
represent - the leading destination in its particular niche delivering
a very focused demographic of loyal, passionate, highly engaged
users."

   GN also announced the addition of Susan Morgan as Midwest Account
Executive, based in Chicago, reporting to Rudy Tabasa, Director of
Sales, based in San Francisco. Prior to joining GN Multicultural,
Morgan spent 4 years in media services at Burrell Communication Group
in Chicago where she serviced the McDonalds and Toyota businesses.

   GN will continue to aggressively target and sign premium web
properties that cater to multicultural audiences to augment its
existing offering of African-American sites such as Mocha City
(www.mochacity.com) and Bossip (www.bossip.com); and Latino sites such
as Lossip (www.lossip.com), LaMusica (www.lamusica.com) and
VivirLatino (www.vivirlatino.com). A dedicated team of sales
specialists who understand the unique needs of this audience will be
leveraging GN's successes with many other specialized vertical
markets, such as GNKids. They will be out in the field presenting
quality multicultural niche sites with loyal and passionate users to
the brand marketers seeking to engage these audiences.

   About Gorilla Nation Media, LLC

   Gorilla Nation (www.gorillanation.com) is the world's largest
online ad sales rep firm. The company exclusively represents the
online ad inventory of over 500 leading midtail web publishers, and
sells integrated media and promotional programs to Fortune 500 brand
advertisers. Working closely with its web publisher partners, GN's
expertise within 35 select vertical markets provides advertising
clients the ability to build high impact, rich media programs across
one or more properties to provide superior audience reach. The company
is committed to delivering integrated creative media programs, from
concept through execution, and exceptional customer service. Founded
in 2001, the company is headquartered in Los Angeles with offices in
New York, Chicago, San Francisco, Toronto and London.

Gorilla Nation
Frank Simonelli, SVP/Marketing & Communications
310-449-1890 x251
frank.simonelli@gorillanation.com

Copyright Business Wire 2008

 

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