Local.com Unveils Enhanced Local Promote(TM) and New ''Advertise With Us'' Services
IRVINE, Calif.--(Business Wire)-- Local.com Corporation (NASDAQ:LOCM), a leading local search engine, today released enhancements to Local Promote(TM), the company's flagship subscription advertising product for local businesses. The company also announced the launch of a new "Advertise With Us" section of its website that offers tools and information for local business owners related to local search advertising and how they can get involved. According to Borrell Associates, local search advertising is expected to more than double in 2008. Local Promote provides local businesses with premium placement at the top of targeted search results in specific categories and geographic regions. Local Promote now offers businesses the ability to build their own branded web pages, where businesses can post company logos, photos, company taglines, and special offer links, in addition to the standard profile page contact information. The latest Local Promote offering also automatically submits businesses' listings to the major search engines and offers advanced call tracking capabilities that allow local businesses to further measure the success of their online advertising campaigns by linking their online ad to phone calls received. The company's new "Advertise With Us" section (http://corporate.local.com/AdvertiseWithUs) provides local business owners with tools to promote their business through local search, including a self-serve Ad Center that allows businesses to set-up and manage their own account and campaigns. It also features real life success stories from advertisers on Local.com, access to the company's Local Success newsletter, and additional information for local business owners, advertising agencies and other media buyers. "Millions of local searches are being conducted online everyday. According to comScore, more than 90% of those searching for local products or services call, contact or visit local merchants, so it's important for business owners to verify that their business listings are accurate," said Jennifer Black, Local.com vice president, marketing. "The latest version of Local Promote and our new "Advertise With Us" service makes it easy for local businesses to update their listings, advertise online and reach consumers searching for their products and services." About Local.com Local.com (NASDAQ: LOCM) is a top U.S. website attracting more than 10 million visitors each month seeking information on local businesses, products and services. The company also owns and operates a UK version of the Local.com site (http://uk.local.com). Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company's Keyword DNA(R) and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile(TM), provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com. Local.com Cameron Triebwasser, 949-789-5223 ctriebwasser@local.com or Madison Alexander PR Dan Chmielewski, 714-832-8716 M: 949-231-2965 dchm@madisonalexanderpr.com or Investor Relations Contact: BPC Financial Marketing John Baldissera, 800-368-1217 Copyright Business Wire 2008
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