UNICEF Ambassador Selena Gomez Named Spokesperson for Trick-or-Treat for UNICEF Campaign

UNICEF Ambassador Selena Gomez Named Spokesperson for Trick-or-Treat for
UNICEF Campaign

NEW YORK, Sept. 9 /PRNewswire-USNewswire/ -- UNICEF Ambassador Selena Gomez
returns for a second year as spokesperson for Trick-or-Treat for UNICEF, one
of the longest running youth volunteer movements in America.

Now in its 59th year, the U.S. Fund for UNICEF will launch its time-honored
Trick-or-Treat for UNICEF campaign this fall. As an education and fundraising
initiative, Trick-or-Treat for UNICEF provides U.S. children, along with their
parents and teachers, the opportunity to learn about their peers worldwide who
are truly in need and to raise money on their behalf to help reduce the number
of daily preventable deaths of children, from 25,000 to zero.

"Trick-or-Treat for UNICEF invites children and adults alike to make Halloween
count by joining UNICEF to do whatever it takes to help save children's
lives," said Selena Gomez, UNICEF Ambassador and 2009 Trick-or-Treat for
UNICEF spokesperson. "This October, I would like to encourage everyone to make
a difference and support UNICEF's mission to reduce the number of daily
preventable deaths of children, from 25,000 to zero."

To support the Trick-or-Treat for UNICEF campaign, Selena Gomez, who is also
an accomplished recording artist, will be donating four VIP tickets to one of
her upcoming concerts with backstage meet-and-greet access to the highest
bidder through a Charity Buzz auction. The highest bidder will also receive an
autographed CD. The auction will begin October 21 and run through November 11,
2009. Proceeds will benefit the Trick-or-Treat for UNICEF campaign.

As part of a live web cast series hosted on Facebook, Selena Gomez will also
speak to fans and supporters of Trick-or-Treat for UNICEF on October 29th. The
Trick-or-Treat for UNICEF spokesperson will provide viewers fundraising tips
and teach them about the ways they can support UNICEF's lifesaving work for
children.

"Trick-or-Treat for UNICEF is the original 'kids helping kids' program -- it
is the opportunity for young people to be directly involved in saving
children's lives. Over the years, young people have met this challenge by
fundraising for UNICEF in unbelievably creative ways," said Caryl Stern,
President and CEO of the U.S. Fund for UNICEF. "To date, Trick-or-Treat for
UNICEF has received over $144 million to help put an end to the unnecessary
deaths of 25,000 children who die each day of preventable causes."

While carrying the orange collection box door-to-door is one of the most
popular ways to contribute to Trick-or-Treat for UNICEF, supporters can host
Halloween parties, bake sales, car washes, or text the word "TOT" to UNICEF
(864233) to donate $5 on your mobile phone.

New this year, Procter & Gamble will double the impact of donations made by
viewers of a Halloween-themed primetime television special airing on HGTV on
Sunday, October 18 and Saturday, October 24 at 8 p.m. ET/PT. P&G will match
all donations made via HGTV.com from October 18 through October 31, 2009, up
to $100,000.

Collection boxes are available online and at several retail locations,
including Baskin-Robbins, Hallmark Gold Crown stores and Pier 1 Imports. Boxes
can also be ordered by phone at 1-800-FOR-KIDS. Donations can be made via
credit card or check, or through over 12,000 participating Coinstar
Centers(R), found in supermarkets, drug stores and mass merchants nationwide.

The U.S. Fund for UNICEF is grateful for the longtime support of national
partner, Procter & Gamble and proud supporters including Coinstar, Inc.,
Hallmark Gold Crown Stores and Pier 1 Imports as well as community supporter,
Key Club International. In addition, the U.S. Fund for UNICEF is pleased to
announce American Airlines, Baskin-Robbins, KIDZ BOP and new national media
partner, HGTV, have joined as supporters of this year's campaign.

To order your collection box and to learn about all the ways you can get
involved, please visit www.unicefusa.org/trickortreat.

About UNICEF
UNICEF has saved more children's lives than any other humanitarian
organization in the world. Working in over 150 countries, UNICEF provides
children with health care, clean water, nutrition, education, emergency
relief, and more. The U.S. Fund for UNICEF supports UNICEF's work through
fundraising, advocacy, and education in the United States.

Despite extraordinary progress, 25,000 children still die each day from
preventable causes. Our mission is to do whatever it takes to make that number
zero by giving children the essentials for a safe and healthy childhood. For
more information, visit www.unicefusa.org

About Trick-or-Treat for UNICEF National Partners
National Partner: Procter & Gamble
P&G is this year's Trick-or-Treat for UNICEF National Partner. This marks the
company's tenth year supporting the program, with over $3.3 million in
donations. New this year, Procter & Gamble will double the impact of
donations made by viewers of a Halloween-themed primetime television special
airing on HGTV on Sunday, October 18 and Saturday, October 24 at 8 p.m. ET/PT.
P&G will match all donations made via HGTV.com from October 18 through
October 31, 2009, up to $100,000.

UNICEF receives support from P&G through the company's Live, Learn and
Thrive(TM) global corporate cause, devoted to improving life for children in
need.

National Media Partner: HGTV
HGTV is proud to join the U.S. Fund for UNICEF as the national media partner
of the Trick-or-Treat for UNICEF campaign. As the newest media partner for
Trick-or-Treat for UNICEF, HGTV will highlight Trick-or-Treat for UNICEF in a
prime time Halloween television special to air on October 18 and October 24 at
8 p.m.ET/PT and include Trick-or-Treat for UNICEF in the Halloween section of
HGTV.com. P&G will match donation made via HGTV.com up to $100,000 through
October 31, 2009.

America's leader in home and lifestyle programming, HGTV is distributed to
more than 97 million U.S. households and is one of cable's top-rated networks.
HGTV.com is the nation's leading online home-and-garden destination with an
average of 5 million unique visitors per month.

About Trick-or-Treat for UNICEF Proud Supporters
Baskin-Robbins
Baskin-Robbins is pleased to be part of the Trick-or-Treat for UNICEF 2009
program. This year will mark the first year that Baskin-Robbins has
participated as a national box distribution retailer. Free collection boxes
will be displayed and distributed at nearly 2,700 stores across the country
during the month of October. To find a location near you, visit
www.baskinrobbins.com

Coinstar, Inc.
Now in its thirteenth year, Coinstar, Inc., helps make Trick-or-Treating for
UNICEF easy for participants of all ages. 365 days a year, participants of
this grassroots initiative can quickly empty their orange collection boxes
into over 12,000 Coinstar Centers(R)( )in participating supermarkets, drug
stores and mass merchants across the U.S. to make Halloween count and help
UNICEF do whatever it takes to save children's lives. Coinstar, Inc. owns and
operates a network of self service coin counting machines in retail locations
throughout the U.S. To find a Coinstar Center near you, visit
www.coinstar.com.

Hallmark Gold Crown Stores
This is Hallmark Gold Crown's fourth year supporting the Trick-or-Treat for
UNICEF campaign. In addition to selling Halloween-themed UNICEF greeting cards
in over 650 Hallmark Gold Crown stores nationwide, over 3,000 locations will
distribute the famous orange Trick-or-Treat for UNICEF boxes.

Customers can pick up their free collection boxes at special in-store displays
in all Hallmark Gold Crown stores starting mid-September.

Key Club International
Since 1994, Key Club has raised nearly $5 million for UNICEF. This year, the
campaign will support Operation Uruguay: protecting the Rights of Children,
which works to ensure the rights of vulnerable youth to education, health and
basic services. Key Club International, a service leadership program of
Kiwanis International, is the oldest and largest service program for high
school students, and gives its members opportunities to provide service, build
character and develop leadership skills. Key Club attributes its success to
the fact that it is a student-led organization that teaches leadership through
serving others. For more information, visit www.keyclub.org or call
1-800-549-2647.

Pier 1 Imports(R)
This year marks the 24th anniversary of Pier 1 Imports' partnership with
UNICEF. Since 1985, Pier 1's exceptional commitment has raised over $28
million to save and improve the lives of children around the world. 2009 will
mark the ninth year that Pier 1 Imports will serve as a national
Trick-or-Treat for UNICEF box distribution retailer. This year, Pier 1 will
prominently display and distribute free collection boxes in almost 1,000
stores across the country during the month of October.

SOURCE U.S. Fund for UNICEF

Marci Greenberg, U.S. Fund for UNICEF, +1-212-922-2464,
mgreenberg@unicefusa.org