International Drug and Explosives Detection Firm IDenta Corp. Releases Update on France Marketing Trip
JERUSALEM, Jul 06 (MARKET WIRE) --
IDenta Corp. (PINKSHEETS: IDTA) today released an update of the recent
marketing trip to France.
CEO Yaacov Shoham states, "I was specially invited by two French law
enforcement agencies to attend these very important meeting and would like
to release these updates about the following meetings."
The name of the French agencies are:
-- MILDT - the Interdepartmental Mission for the Fight against Drugs and
Drug addiction, http://www.drogues.gouv.fr/
-- MNCPC - The French National Task Force for the Control of the Precursor
Chemicals of Narcotic Drugs (Mission de Controle Des Precurseurs Chimiques
de Drogues - MNCPC)
http://www.industrie.gouv.fr/pratique/mncpc/sp_mncpc_intro_eng.htm.
The MNCPC is the same agency which 18 months ago requested IDenta to
develop the new line of precursor detectors.
Since then IDenta has developed 5 types of precursor kits so far for the
most important precursors (for 3 different types of ecstacy, for heroin
and ephedrine).
The precursor kits are already being used by the French precursor agency.
The French agency has introduced the heroin precursor in Afghanistan also,
where they are currently being used in a large field pilot by the local
authorities (under supervision of the French agency).
In the meeting Shoham was informed that the results of the Afghanistan
pilot so far are very positive and the French agency is looking to promote
the use of the new precursor kits in the future in some other problematic
countries; especially in South East Asia, the Middle East and Central
Asia.
The French precursor agency is active worldwide and has strong relations
with other national and international precursor agencies. IDenta also
expects to have many orders from other markets due to the French agencies
worldwide connections.
IDenta's precursor kits feature the standard high level of quality of all
of IDenta's products.
At this special meeting officers from the French customs and from the
customs' laboratory also participated. In the last couple of months the
French customs laboratories conducted a very large independent test with
IDenta's drug detectors and precursors' kits. The results of the reports
are very positive. IDenta received the reports 3 weeks ago (just before
the last business trip), and the reports are currently being translated
into English by a professional translator. Due to the positive results of
the test, French customs' agencies decided to switch to IDenta's different
products and the French customs' officers notified IDenta of this decision
at the meeting.
The reports (in English) will be available (starting August 1, 2009) to
anyone by request at the following e-mail address: fpi@drugsdetector.com.
The French customs' agencies have strong working relations with some
French speaking African countries, and IDenta expects to have orders from
some of these countries.
IDenta's French representative company also attended the meeting and has
done an excellent marketing job among the different French law enforcement
agencies. As a result of this marketing, IDenta is already selling a lot
of different products in France. In 2009 we expect to have sales just in
France of several hundreds of thousands of dollars. This number will
increase in 2010 due to the willingness of the different French agencies
to use IDenta products only.
The French agencies are convinced of the superiority of IDenta's different
products in the chemical reaction process and of being the most safe to
use product on the market.
The safety problems of some of other competitors' kits are a huge problem,
and are what the French agencies are looking to eliminate. Safety is a
first priority for the French agencies trying to protect the end users
from being badly hurt, as has happened on some occasions. IDenta's
different products are very strict and safe.
The meeting lasted about 3 hours and discussions took place on the best
ways to enlarge the use of IDenta's drug detectors and precursors by the
different French agencies.
IDenta has been asked and will gladly participate in training seminars for
the potential end users of the different local law enforcement agencies.
The training program will be implemented and will be supervised in a joint
program with IDenta's local representative company.
As was already released in the past, the French agencies are already using
IDenta's products and are looking to use IDenta's products exclusively.
The French authorities decided a year ago strategically to move to use
only IDenta's products.
IDenta is very pleased with the developments in France and will release
more information in the future regarding the other French law enforcement
agencies and the penetration of the retail consumer markets through the
local retail and drug store chains and by the French language web site
(under construction).
ABOUT IDENTA
Since 2003, IDenta Corporation has been recognized as a worldwide leader
in the development of proprietary on-site drug, drug precursor and
explosive detection kits. IDenta develops, manufactures and distributes
products for both the professional and civil markets which consistently
pass the highest qualifications and testing procedures of law enforcement
and security agencies around the world.
Information concerning IDenta's entire product line may be found at
www.IDenta.biz
DISCLAIMER
Certain of the statements contained herein may be, within the meaning of
the federal securities laws, "forward-looking statements" that are subject
to risks and uncertainties that could cause actual results to differ
materially from those described in the forward-looking statements. Such
forward-looking statements involve known and unknown risks, uncertainties
and other factors which may cause the actual results, performance or
achievements of the company to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. These forward-looking statements are based on
management's expectations as of the date hereof, and the company does not
undertake any responsibility to update any of these statements in the
future.
For Investor Relations, lobbying interests or information concerning
IDenta's products internationally or the development of new chemical
detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel:
+972-52-6554487, fpi@drugsdetector.com, www.identa.biz.
Contact:
Yaacov Shoham
IDenta Corp.
CEO
Tel: +972-52-6554487
fpi@drugsdetector.com
http://www.identa.biz
Copyright 2009, Market Wire, All rights reserved.
-0-
© Thomson Reuters 2009 All rights reserved




