Learn How to Succeed with SaaS at Softletter's Marketing and Selling SaaS Seminar...

Learn How to Succeed with SaaS at Softletter's Marketing and Selling SaaS Seminar 2008

2 Day Premier Event for Software Companies Will Offer Insight into
the World of SaaS (Software as a Service) and Understanding of How to
Successfully Integrate SaaS Business Practices
KILLINGWORTH, Conn.--(Business Wire)--SOFTLETTER, the company that disseminates business insights for
software developers and publishers, is headed South with its latest
event, the Marketing and Selling SaaS Seminar 2008 to be held in
Atlanta, GA at the Embassy Suites Buckhead January 30th-31st. The
seminar will feature some of the software industry's leading companies
and experts on the SaaS (Software as a Service) business model
including Zach Nelson (CEO of NetSuite), Peter Coffee (Director of
Platform Intelligence, Salesforce.com, former technology editor of
eWeek), and Jeff Kaplan (CEO of THINKStrategies).

The seminar is intended for software companies and C- and V-level
personnel who need to understand how to profit and grow in the rapidly
expanding SaaS market. Both attendees and presenters are technology
providers, and the seminar's focus will be on software companies, not
technology consumers. The comprehensive agenda includes:

-- Critical data on the growth of SaaS, pricing, growth by market
segments, and sector penetration information

-- Successful SaaS Business and pricing models

-- Case Studies on successful and unsuccessful SaaS
implementations

-- Understanding and assuaging privacy and security concerns when
dealing in markets where privacy and information security are
paramount

-- The role of channels in a SaaS sales world

-- Providing "white-glove" customer services after the sale

-- Compensating your sales force in a SaaS milieu

-- Learning the importance of SLA and escrow issues and concerns
when selling SaaS

-- Transitioning from a licensed to a SaaS business model

-- Understanding when and whether to build your SaaS
infrastructure or rent it

-- Tips and techniques for demonstrating, discussing, and
publicizing SaaS products

-- Valuable insights into the role of professional services in a
SaaS sales environment

The keynote speech by NetSuite CEO Zach Nelson will analyze
business trends and platform commitments as the SaaS model sweeps
through the industry. All seminar sessions will focus on providing
hard data and practical strategies and tactics for ensuring you
succeed in SaaS.

"Evaluating SaaS platforms and understanding the long-term
consequences of your decision on your company's growth and
profitability are challenging. You must take into account the fact
that in most markets, particularly in the SMB space, companies need to
provide software applications that are rich and powerful in
functionality with ease-of-use to facilitate growth, productivity, and
actionable business intelligence for them. From the day of our
founding, NetSuite has focused on meeting these needs of growing and
mid-sized companies," NetSuite CEO Zach Nelson. "The SaaS delivery
model eliminates the customer's pain of installing and operating
on-premise software while making it easier for these companies to
manage the complexity of running their operations. I'm excited to be
able to discuss these topics at Softletter's Marketing and Selling
SaaS Seminar in Atlanta in January. Softletter has done an excellent
job of providing information and expertise that both SaaS companies
and end user companies need to grow and prosper."

Registration for the two-day conferences is $895 per attendee,
with a $100 discount for registrations received before January 10,
2008. Discounts are also available when companies send multiple
attendees and for current Softletter subscribers. Attendance is
limited to 125 people. As a bonus, attendees will receive a
complimentary copy of The Softletter SaaS Report, a copy of Merrill R.
(Rick) Chapman's In Search of Stupidity: Over 20 Years of High-Tech
Marketing Disasters, and a complimentary three-month subscription to
Softletter worth a combined value of over $300. For more information
on the seminar, or to register, visit www.softletter.com, or call the
company's headquarters toll free at 888-479-6663; or at 781-407-9013.

About Softletter

Softletter disseminates business insights for software developers
and publishers through newsletters and seminars. Its staff of industry
experts keep senior level industry executives, product managers, and
key industry consultants abreast of business issues and trends in
software publishing via a twice-monthly industry newsletter,
Softletter, that tracks new marketing and distribution tactics,
company operations, finance, pricing models, product management, and
emerging technologies in the desktop, enterprise, Open Source and
software-as-a service (SAAS) market segments. Seminars, such as
Softletter's groundbreaking 'Marketing and Selling Open Source
Software 2005' identify market shifts, new realities, and
opportunities so that company executives can understand and profit
from them. For more information about Softletter and its newsletters,
seminars and other services, visit WWW.SOFTLETTER.COM.

NetPR
Kimberly Maxwell, 850-267-2346
kimberly@netpr.net
or
Softletter
Rick Chapman, 860-663-0552
rickchapman@softletter.com

Copyright Business Wire 2008