Laurie Balcerak Joins Everything Channel's Field Sales & Marketing Services as
Global Sales Director, Assists Technology Vendors Seize Opportunities Through
Multi-Channel Marketing and Sales Programs
FRAMINGHAM, Mass., Oct. 27 /PRNewswire-FirstCall/ -- Everything Channel, a
division of United Business Media, today announced that Laurie Balcerak has
joined its Field Sales and Marketing Services group as Global Sales Director.
Everything Channel's Field Sales & Marketing Services provide multi-channel
marketing and sales services for technology vendors which are designed to
support and complement the sales process and drive marketing programs that
sell. Balcerak is based in Chandler, AZ and will report to Dan Dignam, SVP,
Everything Channel.
(Logo: http://www.newscom.com/cgi-bin/prnh/20091027/NY99099LOGO )
"Laurie's vast knowledge of the IT channel and distribution, combined with her
outstanding salesmanship and operational excellence will propel our Field
Sales & Marketing Services business to new heights. We welcome Laurie to our
team," said Dignam.
With more than 15 years of channel sales and marketing expertise, Balcerak
comes to Everything Channel from ViewSonic Corporation where she held a number
of roles since 1996. She spent the last ten years managing sales through
distribution. Prior to Viewsonic, Balcerak worked in sales for MicroAge
Incorporated.
Balcerak earned a Bachelor of Arts degree from Dickinson College.
For additional information on Everything Channel's Field Sales & Marketing
Services, visit www.everythingchannel.com. Balcerak can be reached at
480.963.2999 or laurie.balcerak@ec.ubm.com.
About Everything Channel (http://www.everythingchannel.com,
http://www.channelweb.com)
Everything Channel is the one-stop shop for managing and accelerating
technology sales. From branding and recruiting to marketing and sales,
Everything Channel offers technology marketers the unmatched breadth and depth
of global brands and market intelligence combined with unparalleled audience
loyalty and credibility serving all technology sales channels through an
extensive database. Everything Channel provides innovative field sales and
marketing solutions to arm the sellers of technology with the resources they
need to achieve measurable and significant results.
About United Business Media Limited (www.unitedbusinessmedia.com)
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do business
and their markets to work effectively and efficiently.
Contact
Maureen Park
Everything Channel
(516) 562-5942
maureen.park@ec.ubm.com
SOURCE Everything Channel
Maureen Park, Everything Channel, +1-516-562-5942, maureen.park@ec.ubm.com
