Aggregate Knowledge To Drive Discovery at Shop.org 2008 Strategy and Innovation Forum

Aggregate Knowledge CEO Paul Martino to Speak on the Panel
"Monetizing Web 2.0: Integrating User-Generated Content to Drive
Sales"
SAN MATEO, Calif.--(Business Wire)--Aggregate Knowledge, the leader in the new category of Discovery,
today announced that its CEO and founder Paul Martino will be speaking
on the "CEO Panel: Monetizing Web 2.0: Integrating User-Generated
Content to Drive Sales" on Wednesday, January 23 at 1:00 p.m. EST.

The panel will include a lively discussion on integrating
user-generated content into online marketing and site initiatives. The
selected CEO panelists will discuss how to leverage the power of
user-generated content with recommendation engines, Web 2.0 site
upgrades, site search functionality, and viral marketing campaigns.
Brett Hurt, Founder and CEO, Bazaarvoice will moderate the panel.
Other panelists include Joe Chung, CEO, Allurent; Jim Calhoun, CEO,
Popular Media; and Steve Papa, CEO, Endeca.

Martino will also lead the discussion for the "Beyond Search:
Driving Conversions Through Discovery and User-Generated
Merchandizing" roundtables at 2:30 p.m. and 5:30 p.m. EST on
Wednesday, January 23.

"Discovery has emerged as an exciting new category that is
fundamentally changing the way companies sell products online, and how
millions of people discover information on the Internet," said Paul
Martino, Aggregate Knowledge CEO and founder. "I'm pleased to lead the
discovery discussions at Shop.org 2008 and look forward to discussing
how leading retail companies are driving business results through
Discovery."

More information about Shop.org 2008 Strategy and Innovation Forum
can be found at: http://www.shop.org/innovation08/

About Aggregate Knowledge

Aggregate Knowledge provides the Pique Discovery Network. The
Pique Discovery Network connects consumers to the hottest products,
hidden content gems and coolest items from industry leading retailers
and media companies. Pique Discovery Network companies increase
engagement, leverage real-time shopping and viewing trends and deliver
differentiated experiences on their web sites and through their sales
and marketing channels. Aggregate Knowledge was recently acknowledged
as an AlwaysOn Media 100 winner, a Supernova Connected Innovator and
was selected as an "Ones to Watch" company by Dealmaker Media.
Aggregate Knowledge is funded by premier venture capital firms Kleiner
Perkins Caufield & Byers, DAG Ventures and First Round Capital.

Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate
Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite,
Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery
Engine, and the Pique Discovery Window are trademarks of Aggregate
Knowledge Corporation in the United States, other countries, or both.
All other company, product, or service names may be trademarks or
service marks of others. All statements regarding plans, directions,
and intent of Aggregate Knowledge are subject to change without
notice.

Krause Taylor Associates for Aggregate Knowledge
Lindsay Sheppard, 408.918.9080 main
408.918.9085 direct
lindsay@krause-taylor.com

Copyright Business Wire 2008