K/F Communications Achieves Record Year in 2008
Tech PR Agency Signs Flock as New Client, Continues to Achieve Record Visibility for Clients Including Anagran, Composite Software, Digg, and Equinix SAN FRANCISCO--(Business Wire)-- K/F Communications, Inc. (www.kfcomm.com), a respected, strategic technology public relations agency, today announced that it has been selected as agency of record for the leading social Web browser, Flock, and that K/F has achieved record results for clients in 2008. The agency was also named in 2008 as one of the year`s top Silicon Valley PR agencies by the Silicon Valley/San Jose Business Journal. K/F Communications will provide Flock with strategic messaging and communications programs focusing on the youth and 18-34 year old markets actively engaged in online social content. Flock allows its users to easily discover and share information and communications from applications such as Facebook, MySpace, Twitter, Digg, Gmail and YouTube. Flock does this by automatically delivering people, content, activities and media that are relevant to its users, directly via the browser. "During the last year we`ve been able to establish awareness in a heavily branded software category and we realized we would need some very specialized talent to help us deliver our story beyond technology circles and into the broader consumer market," said Dan Burkhart, V.P. of Marketing at Flock. "We looked at several agencies, but we chose K/F because they have consistently delivered results for Digg and other loyal clients, and knew that they would become extremely immersed in understanding our business in order to succeed with us as well. Flock needs a senior, strategic PR team working closely with us day to day and K/F Communications proved to be the best agency for the job." K/F also announced that it achieved record visibility for several existing clients in 2008, helping them to achieve strong market leadership positions in both new and established markets. K/F clients in 2008 included: * Anagran (angran.com) - started by Larry Roberts, one of the founders of the Internet, Anagran offers high-capacity flow management products designed to improve network performance; * Billeo, Inc. (billeo.com) - the leading Internet-based tool that gives consumers unprecedented control over online purchases and bill payments; * Composite Software (composite.com) - the leading independent provider of data virtualization software for IT and business professionals; * Digg (digg.com) - the leading destination for people to discover and share the best content from anywhere on the web; * Equinix (NASDAQ: EQIX) (equinix.com) - a provider of global data center services; * Flock (flock.com) - provider of the leading social web browser for consumers of Internet-based social content; * The Peninsula Traffic Congestion Relief Alliance (commute.org) - San Mateo County`s transportation demand management agency with a charter to encourage commuters to ride public transportation to and through San Mateo County. K/F Communications has secured features and cover placements in top media outlets such as The Wall Street Journal, BusinessWeek, eWeek, NetworkWorld, Newsweek and Time Magazine. The agency has also placed executives in prestigious industry and vertical conference keynotes and panels, as well as securing leading technology awards for clients, including The Webby Awards, WebWare 100, AlwaysON 100, PC Magazine "Editor`s Choice Awards," Crunchies and OpenWeb Awards. The philosophy of Julie Karbo and David Fonkalsrud is simple - companies that have market-leading products or services, but lack a strategic and consistent communications strategy, can be out-positioned by aggressive competitors who win the perception and mindshare race. Karbo and Fonkalsrud believe that in order to be effective, they need to be involved in day-to-day strategic planning, as well as tactical implementation. About K/F Communications K/F Communications is a full-service public relations agency serving clients in the technology and infrastructure markets since 2001. The agency has secured market shifting leadership positions for clients by focusing on the dedication of senior PR professionals to the day to day implementation of client communications programs. K/F Communications can be located online at http://www.kfcomm.com. K/F Communications, Inc. Lacey Haines, 415-255-6507 lacey@kfcomm.com Copyright Business Wire 2009
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