K/F Communications Achieves Record Year in 2008

Wed Feb 4, 2009 8:00am EST
 
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Tech PR Agency Signs Flock as New Client, Continues to Achieve Record Visibility
for Clients Including Anagran, Composite Software, Digg, and Equinix
SAN FRANCISCO--(Business Wire)--
K/F Communications, Inc. (www.kfcomm.com), a respected, strategic technology
public relations agency, today announced that it has been selected as agency of
record for the leading social Web browser, Flock, and that K/F has achieved
record results for clients in 2008. The agency was also named in 2008 as one of
the year`s top Silicon Valley PR agencies by the Silicon Valley/San Jose
Business Journal. 

K/F Communications will provide Flock with strategic messaging and
communications programs focusing on the youth and 18-34 year old markets
actively engaged in online social content. Flock allows its users to easily
discover and share information and communications from applications such as
Facebook, MySpace, Twitter, Digg, Gmail and YouTube. Flock does this by
automatically delivering people, content, activities and media that are relevant
to its users, directly via the browser. 

"During the last year we`ve been able to establish awareness in a heavily
branded software category and we realized we would need some very specialized
talent to help us deliver our story beyond technology circles and into the
broader consumer market," said Dan Burkhart, V.P. of Marketing at Flock. "We
looked at several agencies, but we chose K/F because they have consistently
delivered results for Digg and other loyal clients, and knew that they would
become extremely immersed in understanding our business in order to succeed with
us as well. Flock needs a senior, strategic PR team working closely with us day
to day and K/F Communications proved to be the best agency for the job." 

K/F also announced that it achieved record visibility for several existing
clients in 2008, helping them to achieve strong market leadership positions in
both new and established markets. K/F clients in 2008 included:

* Anagran (angran.com) - started by Larry Roberts, one of the founders of the
Internet, Anagran offers high-capacity flow management products designed to
improve network performance; 
* Billeo, Inc. (billeo.com) - the leading Internet-based tool that gives
consumers unprecedented control over online purchases and bill payments; 
* Composite Software (composite.com) - the leading independent provider of data
virtualization software for IT and business professionals; 
* Digg (digg.com) - the leading destination for people to discover and share the
best content from anywhere on the web; 
* Equinix (NASDAQ: EQIX) (equinix.com) - a provider of global data center
services; 
* Flock (flock.com) - provider of the leading social web browser for consumers
of Internet-based social content; 
* The Peninsula Traffic Congestion Relief Alliance (commute.org) - San Mateo
County`s transportation demand management agency with a charter to encourage
commuters to ride public transportation to and through San Mateo County.

K/F Communications has secured features and cover placements in top media
outlets such as The Wall Street Journal, BusinessWeek, eWeek, NetworkWorld,
Newsweek and Time Magazine. The agency has also placed executives in prestigious
industry and vertical conference keynotes and panels, as well as securing
leading technology awards for clients, including The Webby Awards, WebWare 100,
AlwaysON 100, PC Magazine "Editor`s Choice Awards," Crunchies and OpenWeb
Awards.

The philosophy of Julie Karbo and David Fonkalsrud is simple - companies that
have market-leading products or services, but lack a strategic and consistent
communications strategy, can be out-positioned by aggressive competitors who win
the perception and mindshare race. Karbo and Fonkalsrud believe that in order to
be effective, they need to be involved in day-to-day strategic planning, as well
as tactical implementation. 

About K/F Communications

K/F Communications is a full-service public relations agency serving clients in
the technology and infrastructure markets since 2001. The agency has secured
market shifting leadership positions for clients by focusing on the dedication
of senior PR professionals to the day to day implementation of client
communications programs. K/F Communications can be located online at
http://www.kfcomm.com. 





K/F Communications, Inc.
Lacey Haines, 415-255-6507
lacey@kfcomm.com



Copyright Business Wire 2009

 

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