Ooyala to Power Honeyshed's Video Experience

Ooyala's Online Video Platform Drives Success of Publicis-Owned Honeyshed's
Promotional Content Advertising Model
MOUNTAIN VIEW, Calif.--(Business Wire)--
Honeyshed, an interactive shopping test site owned by Publicis, is using Ooyala
Inc., a leading global online video service provider, to power its online video
initiatives across its corporate website and syndication network. Honeyshed is
expected to be one of the first businesses to redefine advertising through the
use of promotional video content, often referred to by media as "MTV meets QVC."
Ooyala Backlot provides Honeyshed with the infrastructure and products to easily
brand and publish advertising-based content.

Using Backlot, Honeyshed is streaming promotional content for brands such as
Sephora, Nike and Volvo on www.honeyshed.com. Ooyala's platform offers
intelligent APIs and robust branding controls to customize the appearance of the
video player for seamless integration into any existing Web environment. With
built-in auto-syndication controls via Backlot, Honeyshed is able to instantly
syndicate content to larger networks. Currently, Honeyshed is using
auto-syndication to distribute content to Glam Network, also one of Ooyala's
customers.

Ooyala's sophisticated technology fosters an ecosystem that brings together
content owners, advertisers, and publishers. With simple controls, content can
be easily shared, monetized, and optimized. Ooyala continues to build features
that focus on making businesses profitable through online video.

"In a world of fragmented audiences, the only way to reach broadcast-like scale
is to leverage the exposure a network provides on hundreds - even thousands of
sites. Honeyshed brings the content - Glam brings the reach and Ooyala brings it
all together with a fantastic user experience," stated Bismarck Lepe, CEO of
Ooyala.

Under the terms of the deal, Honeyshed is leveraging the Ooyala platform for
content management, encoding, publishing and syndication for all digital
properties.

About Honeyshed

Honeyshed is a partnership between New York agency Droga5, Los Angeles
production company Smuggler and global advertising conglomerate the Publicis
Groupe. To learn more about how Honeyshed can be a platform to reach youth
audiences through entertainment video content, visit http://www.honeyshed.com.

About Ooyala

Ooyala is a video technology company that provides an integrated platform
enabling the delivery, management, and monetization of high quality video
content. Committed to providing the most accessible and comprehensive video
solutions to companies worldwide, Ooyala's solution is easy to use, quick to
deploy, and customizable. Its modular and distributed framework allows Ooyala to
integrate seamlessly with legacy systems and scale to millions of concurrent
users. Ooyala's partner portfolio includes 1000s of media companies including
Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be
created by clicking here: http://www.ooyala.com/products/install. For more
information please visit www.ooyala.com.

Ooyala is headquartered in Mountain View, California, with sales offices in New
York and London.

©Ooyala 2008. Ooyala is a registered trademark of Ooyala Inc. All other brands
and product names and trademarks are the registered property of their respective
companies.

Ooyala Inc.
Shalini Gupta, 650-316-3433 (Press)
Sr. Marketing Manager
shalini@ooyala.com
JR Becko, 650-316-3437 (Sales)
Sales Director
jrbecko@ooyala.com

Copyright Business Wire 2009