ExactTarget Selects Marketsync's direcTouch to Accelerate Lead Development With On-Demand Sales Collateral Printing and

KIRKLAND, WA, Jul 14 (MARKET WIRE) --
Marketsync, the leading provider of on-demand sales collateral printing,
fulfillment and tracking for one-to-one sales messages, announced today
it has added ExactTarget to its growing list of customers.

"With Marketsync's direcTouch we are able to consistently get through to
our prospects early in the sales process," said D. Wayne Poole, vice
president, sales operations, ExactTarget. "By using direcTouch's automated
collateral fulfillment system, which is tightly integrated with Salesforce
CRM, we are able to accomplish more with less. We now send approved and
compelling content that is personalized from each sale rep, automate its
follow-up, and reclaim wasted sales time allowing our field sales people
to focus on selling."

"In today's market sales people have to work larger funnels to meet their
quota and that is why ExactTarget relies on Marketsync to increase their
sales effectiveness," said Doug Ebstyne, CEO, Marketsync. "They find
direcTouch is the best way to reach decision makers early in the sales
process."

ExactTarget sought to augment their email lead development communication
process by enabling their field sales reps to send personalized collateral
via direct mail to take advantage of the increased power of multichannel
messaging. Not only did they experience immediate improvement with
Marketsync's direcTouch, but it was easy to set up and get going because
Marketsync's Cloud Computing model does not require any software to be
purchased, installed or maintained.

About Marketsync

Marketsync's direcTouch solution allows salesforce.com users to select,
customize, and send approved letters, enclose related sales materials,
track package delivery, and schedule precise follow-up. Communications
are delivered through an on-demand fulfillment service that records all
transaction detail for flexible reporting and analysis. direcTouch users
substantially reduce their sales communication costs, save valuable
direcTouch users substantially reduce their sales communication costs,
save valuable sales time, improve communication quality, reduce
collateral material costs, and maintain a concise communication history.
Customers like BOK Financial Corp, Expedia, ING Direct, PEMCO Insurance
and SIRVA rely on Marketsync to support a broad range of communication
requirements. For more information please visit www.marketsync.com or
call Marketsync at 425-814-3900 x122.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing
software solutions. The company's on-demand one-to-one marketing
applications enable clients to send business-critical and event triggered
communications to increase sales, optimize marketing investments and
strengthen customer relationships. ExactTarget offers four editions of its
on-demand software application along with integrated solutions such as
ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft
Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a
range of optimization services including support, implementation and
training, integration, deliverability, account management, design and
deployment and strategic consulting. ExactTarget's software powers
permission-based email communications for thousands of organizations
including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett
Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia &
Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc.
For more information, please visit www.exacttarget.com or call
1-866-EMAILET.

Press Contact:
Gwen Dille
Headfirst Communications for Marketsync
510-841-1465
Email Contact

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