Mobile Marketing Solution Developed by INTERACTIVE MEDIUMS Helps TOMS Shoes Put its...

Mobile Marketing Solution Developed by INTERACTIVE MEDIUMS Helps TOMS Shoes
Put its Best Foot Forward
TOMS Shoes used TextMe to build up their customer database during its Vagabond
tour by capturing customer data via text message

CHICAGO, July 10 /PRNewswire/ -- To help stay on-message with a young audience
during its promotional Vagabond Tour, TOMS Shoes is utilizing INTERACTIVE
MEDIUMS' mobile marketing solution, TextMe (http://www.textme.net), a
web-based application which allows TOMS Shoes' promotional teams to collect
e-mail addresses while telling their unique story.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090710/CL44557 )

With every pair purchased, TOMS will give a pair of new shoes to a child in
need. One for One. To generate awareness and excitement for its cause, TOMS
worked with INTERACTIVE MEDIUMS on a ten-week field promotion, the Vagabond
Tour, which consisted of five teams traveling the country in TOMS Shoes vans,
stopping at college campuses to distribute promotional information and
sweepstakes opportunities.

Key to the success of the Vagabond Tour is the ability to cast a wide net and
cultivate new customers and promoters of the TOMS One for One model, and
gathering contact information for future dialogue had always been a difficult
process. Instead of relying on cumbersome methods for collecting e-mail
addresses, TOMS realized mobile technology would be a perfect fit to target
their 18-24 year old audience. Working with TOMS, INTERACTIVE MEDIUMS crafted
a mobile messaging technology solution to enable e-mail addresses to be
captured by their TextMe application.

By texting the word "TOMS," participants receive a return text message
encouraging them to reply back with an e-mail address to be entered into a
sweepstakes. This exchange with the customer can be managed electronically,
allowing the TOMS team to talk directly to the customers who are most likely
to get excited about TOMS core mission.

The ease of using TextMe, along with better results, helped make the Vagabond
Tour a success for TOMS staff. "TextMe offers TOMS a unique mobile solution
for interacting with TOMS customers," said Jeff Judge, co-founder of
INTERACTIVE MEDIUMS.

TextMe not only reduces the paperwork for marketers, it increases the amount
of interactivity the client has with potential customers. By weaving mobile
marketing into their field events, TOMS was able to initiate an immediate,
personal and relevant dialogue with their target market, collect customer data
and develop an ongoing relationship - all from an intuitive, web-based mobile
dashboard.

According to Caitlin Coble, Social Media Manager for TOMS, "I made it clear
from the beginning that we'd never worked with mobile messaging campaigns
before, and I might be asking lots of questions," says Caitlin. "The team was
very patient, walking me through the process step by step, helping me to
understand how mobile messaging works and the best practices involved. We plan
on using mobile messaging with multiple marketing campaigns now and in the
future."

For more information:

INTERACTIVE MEDIUMS
Companies turn to INTERACTIVE MEDIUMS for comprehensive mobile marketing
technology solutions that increase brand and product awareness, cultivate
customer loyalty, and grow sales. Specializing in the development of
mobile-optimized services and applications, INTERACTIVE MEDIUMS harness
technology and achieve maximum ROI. Based in Chicago, IL, INTERACTIVE MEDIUMS
is a 2009 ClickZ Awards finalist. For more information, visit
www.interactivemediums.com or call 866/683-9863.

TOMS Shoes
In 2006, American traveler Blake Mycoskie befriended children in a village in
Argentina and found they had no shoes to protect their feet. Wanting to help,
he created TOMS Shoes, a company that would match every pair of shoes
purchased with a pair of new shoes given to a child in need. One for One. TOMS
far exceeded our initial expectations and has improved the lives of children
and families around the world with its giving efforts. Please visit
www.TOMSshoes.com to see the difference one purchase makes!

CONTACT: Jeff Judge, +1-312-268-6041

SOURCE INTERACTIVE MEDIUMS

Jeff Judge, +1-312-268-6041