Cristie Kerr, Professional Golf's $10 Million Woman, Swings Fashion and Philanthropy Into VIVmag's 'Giving Back' Issue

Cristie Kerr, Professional Golf's $10 Million Woman, Swings Fashion and
Philanthropy Into VIVmag's 'Giving Back' Issue
- Like You've Never Seen Her Before, LPGA Pro Takes on Breast Cancer in Style
-

NEW YORK, Nov. 3 /PRNewswire/ -- Cristie Kerr is recognized as one of the top
women professional golfers in the world, as well one of the most charitable
advocates for breast cancer awareness and treatment. Now, she can add
"fashion model" to her repertoire with today's launch of the November/December
2009 issue of VIVmag (vivmag.com/cristiekerr). The first digital-only luxury
magazine for women unveils its third annual "Giving Back" edition, in which
the 32 year-old, athlete-philanthropist-fashionista shares intimate details
about her professional career, family and love of fashion.

"Golf is an obvious love of mine, but I have a number of other passions in my
life -- including fashion -- which I know is shared among VIVmag women," said
Cristie Kerr. "I am honored to be on the cover of VIVmag's annual 'Giving
Back' issue because advocating for breast cancer awareness is a cause very
close to my heart -- an important message that will resonate with their
readers who also are committed to wellness and awareness."

Shot for VIVmag's cover at Noho Studios in New York City, Kerr posed in
classic black cocktail dresses from Prada and Proenza Schouler, and wore
jewelry from Roberto Cavalli and David Yurman and her own watches from
Audemars Piguet, for which she has been a brand ambassador since 2006. Among
"Cristie's Favorites" featured in the article's sidebar, she listed as her
dress watch of choice, Audemars Piguet's Lady Royal Oak Offshore with
diamonds; for jewelry, David Yurman's crossover silver ice with diamonds; for
casual apparel, Lacoste; for high-end designers, Roberto Cavalli and Oscar de
la Renta; and for handbag designer, Devi Kroell.

"Selecting Cristie Kerr for the cover of VIVmag's annual 'Giving Back' issue
was an easy decision," said Anne M. Russell, editor in chief, VIVmag.
"Especially during the holidays, many people become so consumed with the
frenzy of the season that they lose sight about what is really important: the
spirit of generosity and giving. Cristie is a beautiful reminder -- both
inside and out -- for what the holidays are truly about by offering
interactive insight and advice to inspire and motivate us."

When she is not honing her winning style sense, the championship athlete and
charitable crusader has spent much of her time working on various television
and film projects and developing her own wine. Kerr appeared on Donald
Trump's television series The Apprentice and she's been dabbling in Hollywood
as an investor in a comedy called Paper Man starring Ryan Reynolds, Lisa
Kudrow and Joss Stone. She also is supporting a documentary project called
"The People Speak," based on the work of historian Howard Zinn, featuring Matt
Damon, Viggo Mortensen, Josh Brolin and Marisa Tomei. Kerr's wine, Curvature,
is due out in the next couple of weeks.

To read the full-length, inspiring story in VIVmag's November/December 2009
"Giving Back" issue, go to vivmag.com/cristiekerr.

About VIVmag
VIVmag is a first: It's an exclusively digital, 100% interactive magazine that
delivers reliable, accurate service journalism in fitness, wellness, fashion,
beauty, awareness and nutrition. Its audience of savvy women is genuinely
committed to leading healthy, balanced lives. VIVmag's interactive content
entertains and informs, helping readers achieve the confidence that comes from
engaging life at a higher level. From interactive exercise demonstrations to
point-and-click purchasing power right from its pages, VIVmag has attracted a
circulation of over 350,000 influential readers committed to discovering and
embracing the future of magazines. To learn more about VIVmag, please visit
www.VIVmag.com.

SOURCE VIVmag

Lisa Hagendorf, VIVmag, +1-646-383-4050, Lhagendorf@vivmag.com