Mint.com Exceeds 100,000 Registered Users

New SpendSpace Feature Enables Users to Compare their Spending to Others,
Anonymously

MOUNTAIN VIEW, Calif., Jan. 8 /PRNewswire/ -- Mint.com
(http://www.mint.com), the fresh, free, easy and intelligent way for people to
manage their money online, today announced that more than 100,000 users have
registered at the site since its September 2007 launch. Mint.com is now
organizing $6 billion in user transactions, and has identified nearly $90
million in savings opportunities.
"Mint.com provides a free and automatic service that helps people analyze
their spending across all their banking and credit card accounts, create
easy-to-maintain budgets, and make better decisions about managing their
personal finances," said Aaron Patzer, founder and CEO of Mint. "Users are
telling us, via their rapid adoption and through survey feedback, that
Mint.com is enabling them to do more with their money."
Survey Finds Nearly 50% of Users Have Changed Spending Habits
Mint.com's first customer survey, fielded in December 2007, shows that 87%
of respondents feel they better understand their spending after using Mint.
And nearly half of them have changed their spending behavior as a result of
what they've learned.* The most frequent change being eating and drinking at
home more often.
"I found Mint.com a few months back and it is a life saver. In the first
three months, I have restructured my budget; gotten rid of hemorrhaging
expenses; and am almost completely out of debt," said Chris Denny, an early
user. "I've taught my fiancee, roommates, parents, even my boss how to use it!
Thank you, thank you, and thank you. It is tools like yours that have the
ability to change the tide with America's excessive spending and debt."
New Features to Deliver Even More, Unique Value to Users...For Free
The company is leveraging its large and rapidly growing database of
anonymous spending information for the benefit of its users: announcing a
new, SpendSpace feature, which will allow users to compare their own spending,
by category, with that of other users in any major US city or state, or versus
national averages. All comparisons are anonymous, presented at an aggregate
level, and cannot be shared with others.
"Users can now see, for example, that they spend four times the national
average on Starbucks, or twice as much as their hometown average on their
mobile plan," said Patzer, "It's helpful information to have when setting
budgets, and it's just kind of fun to know where you stand."
In the coming months, Mint.com will also add the ability to track
investments, student loans and mortgages, giving users an even more complete
view of their personal finances.
How Mint Works
Mint.com is designed to make managing personal finances effortless -- and
it's free. It takes less than five minutes to get started; users register
anonymously using only a valid email address, and then securely connect to
their online bank, credit union and credit card accounts. Mint.com then does
the rest; users never need to import or synch any data. Mint.com securely
downloads transaction data from more than 3,500 financial institutions on a
daily basis. It applies patent-pending technology and proprietary algorithms
to compile and categorize transactions, providing users with a unified view of
all account activity with a high degree of accuracy and detail in a single,
easy-to-understand interface.
An advanced alerting system proactively lets users know about unusual or
potentially suspicious activity, low balances, bank fees and charges, and
upcoming bills. Beyond showing users where their money goes, Mint.com also
provides specific, individualized suggestions that can save them real money.
The average user can find up to $1,000 in savings in their first session.
Safety and Security
Mint provides the same level of online data security as top US banks
through a partnership with Yodlee, the leading provider of online banking
services to major financial institutions for nearly ten years. Mint's privacy
and security policies and systems have been certified by Hackersafe, RSA,
TRUSTe and VeriSign. Mint never asks for a personal identity, requiring only
a valid email address.
Awards and Accolades
The PC World 25 Most Innovative Products Award presented to Mint.com last
night caps a series of accolades that started with TechCrunch 40's Best in
Show at launch on September 18, 2007. Other honors have included: --
Business Week 101 Best Free Sites on the Web;
-- Lifehacker Top 10 Innovations for 2007;
-- Finovate Best in Show for financial innovation;
-- Crunchie Award finalist for the start up company Most Likely to
Succeed;
-- Motley Fool Award finalist for Best Money Management Tool 2007; and
-- NetBanker nominee for Top Innovations in Online Banking and Finance in
2007

About Mint.com (http://www.mint.com)
Mint.com is the fresh, easy and intelligent way for people to manage their
money online. And it's free. Designed to be effortless for the user,
Mint.com money management takes less than five minutes to set up. Users
register anonymously using only a valid email address. Mint then does the
rest, securely downloading transaction data from more than 3,500 banks, credit
unions and credit card providers on a daily basis. Users never need to import
or synch data. Mint applies patent-pending technology and proprietary
algorithms to categorize transactions, provide a unified view of all account
activity; alert users to low balances, bank fees, upcoming bills, and even
potentially suspicious account activity; and give users personalized
suggestions for significant savings opportunities.
Mint's management team includes experienced executives drawn from the
ranks of Charles Schwab & Co., eBay, Expedia, Intuit, PGP and other leaders in
the finance, security and software spaces. Investors include top venture
capital firms and prominent individuals associated with companies including
Blue Nile, Google, Intuit, PassMark Security, PayPal, Yahoo! and others.
* For details on methodology or other survey findings, please contact Amy
Jackson at amy@atomicpr.com.
For more information on Mint personal finance, please visit
www.mint.com.
SOURCE Mint.com

Martha Shaughnessy of Atomic Public Relations, +1-415-402-0230,
martha@atomicpr.com, for Mint.com