Samsung's New Application Processor Brings Advanced Multimedia Capabilities to Smart...

Samsung's New Application Processor Brings Advanced Multimedia Capabilities to Smart Phones and Personal Navigation Devices

BARCELONA, Spain--(Business Wire)--
Samsung Electronics Co., Ltd., the world's leader in advanced
semiconductor solutions, introduced today its newest mobile
application processor, the S3C6410, which combines a power ARM1176
processor core, clocked at up to 667MHz, and advanced hardware blocks
for multimedia processing. Owing to its rich set integration of system
peripherals, the S3C6410 minimizes overall system costs and eliminates
the need of many costly external components. Fabricated with Samsung's
advanced 65nm process technology, the chip is designed for portable
devices such as smartphones and personal navigation devices (PND).

Samsung's suite of advanced products for portable consumer
applications will be on display at the Mobile World Congress 2008 in
Hall 1, Booth #D33 of the Fira de Barcelona, Montjuic.

"Multimedia processing capability is one of the most important
drivers for market penetration of advanced mobile devices such as PNDs
and smartphones," said Yiwan Wong, vice president, Marketing Team,
System LSI Division, Semiconductor Business, Samsung Electronics.
"Understanding the performance requirements of this class of mobile
applications, Samsung developed the S3C6410 to include powerful
hardware accelerators to handle computation intensive tasks such as
motion video processing, 3D graphics, video display control and
scaling, thus freeing up the abundant processing cycles on the
processor core for other computation and control intensive tasks that
are critical for a rich user experience."

Making access to information anytime, anywhere from mobile devices
a reality, Samsung's new S3C6410 application processor is empowering
the development of next generation, multimedia intensive smart phones
and personal navigation devices. Developers can now design-in
next-generation functionalities such as wireless communication,
personal navigation, digital still and video camera, portable gaming,
portable music/video player, mobile TV and PDA into a single device.

By embedding a hardwired Multi Format Codec (MFC) on-chip, the
S3C6410 can perform video capturing in MPEG4/H.263/H.264 format and
replay functions in MPEG4/H.263/H.264/VC1 format using much less
power, thereby giving consumers longer video playback time with a
standard size battery. The MFC offers standard-definition (SD) quality
video capturing and playback at 30fps, as well as supporting two-way
real-time video conferencing. In addition, the embedded hardware
encoder/decoder also includes TV out capability in both the NTSC and
PAL formats.

The S3C6410 has a flexible and optimized interface to external
memory capable of sustaining the demanding memory bandwidths required
in high-end communication services. The memory system has dual DRAM
and Flash/ROM external memory ports for parallel access and the dual
DRAM port can be configured to support mobile DDR or standard SDRAM
simultaneously, enabling high-resolution display such as WVGA without
sacrificing system performance. The Flash/ROM port supports a variety
external memory storage devices such as NAND Flash (MLC and SLC),
NOR-Flash, OneNAND(TM), moviNAND(TM) and ROM, enabling equipment
manufacturers to customize their devices for different market segments
and application requirements.

The S3C6410 processor supports all major high level operating
systems (HLOS), including Windows Mobile, Linux(R) and Symbian OS(TM).
Using the S3C6410, OEMs and mobile operators can easily differentiate
their products through a rich, easy-to-use, customizable user
interface, and a robust and flexible application software
architecture.

Samsung's S3C6410 application processor is expected to be
available in sample quantities in May, with mass production scheduled
for the third quarter of 2008.

About Samsung Electronics

For more information, please visit www.samsung.com or
www.samsung.com/us/business/semiconductor/news/News_MediaCenter.html.

Samsung Semiconductor
Lisa Warren-Plungy, 408-544-5377
lwarrenplungy@ssi.samsung.com

Copyright Business Wire 2008