Mutual of Omaha Selects iPipeline`s iGO e-App for Life Business

Company Furthers Technology Leadership Position with iGO e-App
EXTON, Pa.--(Business Wire)--
iPipeline, the leader in on-demand software that supports marketing, selling,
and processing solutions for the nation`s top insurance carriers, distributors
and producers, today announced Mutual of Omaha has purchased iGO e-App for their
life business. Under the agreement, Mutual of Omaha will be deploying full iGO
e-Apps and drop tickets (short forms) for their Term Life business.

"Mutual of Omaha has been a power user of iPipeline`s content suite and quoting
solution for many years. Their migration to iGO e-App, our intelligent fillable
forms solution, will deliver major returns by reducing cycle time, accelerating
payment to agents, and increasing their placement ratio," said Bill Butler,
President, iPipeline. "We are honored to have an innovator in the use of
technology adopting our iGO e-App solution to support electronic application
submission. Everything developed by iPipeline points to delivering new
efficiencies and accelerating business processing for carriers, brokers, and
producers. iPipeline looks forward to playing a pivotal role in delivering a
competitive advantage to Mutual of Omaha."

"Mutual of Omaha evaluated the top solutions available to the insurance industry
today before selecting iGO e-App. iPipeline`s unparalleled distribution network
and their ability to provide captive and independent agents with access to a
single platform for a seamless and integrated experience served as major
differentiators during the evaluation process," said Mark Rush, VP - Independent
Distribution Network, Mutual of Omaha. "Technology is tied to the success of
Mutual of Omaha, and we believe iPipeline`s full iGO e-App and drop ticket
solutions will power our Brokerage Channel growth well into the next decade and
deliver a strong return on our investment for us and our distribution partners."

To learn how you can implement iGO e-App to support the marketing, selling and
processing insurance, contact sales@ipipeline.com or call 1-800-758-0824, option
2.

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales
distribution software as a "clean technology" to the insurance and financial
services markets through its on-demand service. iPipeline's channel solutions
for carriers, distributors, and producers automate activities for quoting, forms
processing, illustrations development, requirements ordering, contracting, and
content distribution, enabling the insurance industry to market, sell, and
process faster.

With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta,
Charlotte, Hartford, Los Angeles, Milwaukee, and Salt Lake City. Visit us at
www.ipipeline.com.

About Mutual of Omaha

Mutual of Omaha is a full-service, multi-line provider of insurance and
financial services products for individuals, businesses and groups throughout
the United States. Founded in 1909, Mutual of Omaha and its affiliate companies
manage assets in excess of $21 billion. www.mutualofomaha.com

iPipeline
Ashley Gerson
Marketing
484-348-6555, ext. 462

Copyright Business Wire 2009