Levi Strauss & Co. Completes Acquisition of 73 Levi and Dockers Outlet Stores Across U.S. From Anchor Blue Retail Group

SAN FRANCISCO--(Business Wire)--
Levi Strauss & Co. (LS&CO.) today announced it has completed the acquisition of
73 Levi's and Dockers Outlets by MOST stores that were licensed to Anchor Blue
Retail Group, Inc. The purchase price was $72 million, subject to certain
post-closing adjustments.

"Operating these stores directly is a great opportunity to strengthen and grow
our brands over the long term," said Robert Hanson, president of Levi Strauss
Americas. "These stores complement our existing retail distribution both in
wholesale and in our company-operated stores."

On May 27, Levi Strauss & Co. announced it had entered into an Asset Purchase
Agreement to acquire the operating rights to the 73 Levi`s and Dockers Outlets
by MOST stores. The transaction was part of Anchor Blue Retail Group, Inc.`s
sale of assets under Section 363 of the U.S. Bankruptcy Code. The transaction
closed on July 13, 2009. The assets purchased include the inventory, fixtures
and equipment associated with the stores.

"This acquisition allows us to further leverage our already successful retail
outlet model and to maximize our growth and profits in this important retail
channel," said Joelle Maher, senior vice president of Levi Strauss Americas
Retail. "We`re excited to get to work upgrading the product assortments in these
outlet stores and begin delivering a more compelling consumer experience that
will build our brands."

LS&CO. will begin remodeling select stores and upgrading product assortments in
the coming months. The changes will provide consumers with the quality products
they expect from Levi`s and Dockers brands while offering a much more compelling
shopping experience.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world`s largest branded apparel companies and
the global leader in jeanswear, marketing its products in more than 110
countries worldwide. The company designs and markets jeans, casual wear and
related accessories for men, women and children under the Levi`s, Dockers San
Francisco and Signature by Levi Strauss & Co. brands. Levi Strauss & Co.
reported fiscal 2008 net revenues of $4.4 billion. For more information, go to
http://levistrauss.com.

This news release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements are based on our current assumptions, expectations and projections
about future events and are necessarily estimates reflecting the best judgment
of our senior management. Actual results could differ materially from those
suggested by the forward-looking statements due to risks and uncertainties
including those disclosed in our filings with the U.S. Securities and Exchange
Commission, including our Annual Report on Form 10-K for the fiscal year ended
2008, especially in the "Management`s Discussion and Analysis of Financial
Condition and Results of Operations" and "Risk Factors" sections and our other
reports. In light of these or other unknown risks and uncertainties, the
forward-looking events discussed in this news release may not occur. You are
cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date of this news release. We are not under any obligation
and do not intend to make publicly available any update or other revisions to
any of the forward-looking statements contained in this news release to reflect
circumstances existing after the date of this news release or to reflect the
occurrence of future events even if experience or future events make it clear
that any expected results expressed or implied by those forward-looking
statements will not be realized.

Levi Strauss & Co.
Roger Fleischmann, 800-438-0349 (Investors)
Jeff Beckman, 415-501-3317 (Media)

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