Toyota Puts Platinum on NBA All-Star Weekend as the Official Vehicle Sponsor of 'Zo...

Toyota Puts Platinum on NBA All-Star Weekend as the Official Vehicle Sponsor
of 'Zo & Magic's 8-Ball Challenge'

NEW ORLEANS, Feb. 17 /PRNewswire/ -- Toyota left a Platinum mark at NBA
All-Star Weekend as the Official Vehicle Sponsor of "Zo & Magic's 8-Ball
Challenge." The 4th annual 8-Ball Challenge is a competitive celebrity pool
tournament that has raised over $750,000 to support youth and community
causes. Making a statement at the party was the brand new 2008 Toyota Sequoia
Platinum Grade as the official vehicle of the 8-Ball Challenge and the choice
ride for Alonzo Mourning and host Ludacris. (Photo:
here)
(Photo: here)
(Photo: here)
(Photo: here)
Toyota also brought the heat at the event with the 2008 tournament
champions, Toyota Team 1 with Alonzo Mourning and artist Alonzo Adams. Toyota
also brought in Jeanette Lee, better known as The Black Widow, who hosted the
Toyota Trick Shot Table.
In addition, Toyota partnered with Alonzo Mourning and Magic Johnson to
provide support and encouragement to a local New Orleans school that was
impacted by Hurricane Katrina, West Jefferson High School. Proceeds from
8-Ball Challenge will help to fund several of the rebuilding initiatives
taking place at the school. Toyota donated $10,000 to help West Jefferson
High's music department to move forward with essential instruments and
supplies for budding musicians.
"Partnering with community leaders like Alonzo (Mourning) and Magic
(Johnson) gave us great direction as to how to best lend a helping hand," said
Keith Dahl, national marketing manager for Toyota. "Since they both leverage
their celebrity status to assist others, we were able to step in and be a true
vehicle of change for this community."
SOURCE Toyota

D. Iman Johnson of Burrell Communications, +1-312-297-9893, cell,
+1-312-286-4673, djohnson@burell.com, for Toyota; or Chad Harp of Toyota
Division Communications, +1-310-468-1704, cell, +1-951-830-6909,
Chad_Harp@toyota.com