Peterson Partners Announces Equity Investment in Lead Media

SALT LAKE CITY--(Business Wire)--
Peterson Partners, a leading Intermountain West investment firm,
has made an equity investment in Lead Media Partners. Chandler
Horsley, CEO of Lead Media, and Rick Stratford, lead partner for
Peterson Partners on the investment, announced the new partner
relationship between the two firms. "This is a fantastic opportunity
for us to partner with an extremely talented management team," Mr.
Stratford said. "We look forward to assisting Chandler and his team as
they grow the business."

Headquartered in Salt Lake City, Utah, Lead Media Partners was
founded in 2006 by Chandler Horsley and Alan Whitaker. Pulling from
Mr. Horsley's experience in the education industry and Mr. Whitaker's
technical expertise, Lead Media is an innovator in the online lead
generation space. Using its proprietary switchboard technology, the
company is able to effectively optimize lead distribution to achieve
maximum value for its clients. "Our firm is dedicated to providing the
highest quality online leads to our demanding clients," stated Mr.
Horsley. "We are proud of our ability to continually exceed our
clients' expectations."

Lead Media has established its core competency as a pioneer in
online marketing. "We believe the platform we have created will give
us a long-term, sustainable competitive advantage," says Mr. Whitaker,
Lead Media's Chief Technology Officer. "In our business model,
incentives are perfectly aligned for us and the client." Lead Media's
solution offers lead buyers the ability to interact with their
suppliers on a cost-per-sale basis as opposed to a cost-per-click or
cost-per-action basis. "Our solution guarantees that clients receive
the most value possible for their marketing dollars," added Mr.
Horsley. Terms of the transaction were not disclosed.

About Peterson Partners

Peterson Partners, based in Salt Lake City, Utah, is one of the
Intermountain West's most successful private equity firms.
Specializing in small to mid-sized companies, Peterson Partners has a
track record of successful investments including JetBlue, Making
Memories, EnergySolutions, Asurion, Instashred, Winder Farms and
Diamond Rental. Founded in 1995, Peterson Partners has over $400
million under management through five funds. For more information,
visit www.petersonpartnerslp.com.

About Lead Media Partners

Lead Media Partners provides online lead generation services to
the higher education market and primarily focuses on clients in the
vocational and online education segments of the education industry.
The Company's largest clients include University of Phoenix, Career
Education Corp, Capella, Kaplan University and other comparable
education institutions. Lead Media has created technology to help
clients better align the incentives they provide to marketing partners
with their own customer acquisition objectives. For more information,
visit www.leadmediapartners.com.

Lead Media Partners
Chandler Horsley, 801-253-0866
Chandler@leadmediapartners.com
or
Peterson Partners
Rick Stratford, 801-365-0180
Rick@petersonpartnerslp.com

Copyright Business Wire 2008