Avis Will Have Florida Travelers Beaming With AT&T CruiseCast(SM) In-Car TV

Mon Jul 6, 2009 12:07pm EDT
 
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  DALLAS, TX and PARSIPPANY, NJ, Jul 06 (MARKET WIRE) --

Avis Rent A Car and RaySat Broadcasting (RBC) today announced that Avis
renters at select locations can now enjoy the ride with AT&T CruiseCast
service, a new satellite TV technology that delivers 22 video satellite
channels as well as 20 audio channels to a mobile unit in automobiles.
Beginning today, Avis renters at airport locations in Ft. Lauderdale,
Miami, Orlando, Tampa and West Palm Beach can rent AT&T CruiseCast for
$8.95 per day or $62.65 per week.

    "AT&T CruiseCast arrives just in time for family summer travel," said
Michael Caron, vice president of product and program development at Avis
Budget Group, parent company of Avis. "The service provides hours of
entertainment for adults and kids which is sure to enhance any summer
vacation."

    The AT&T CruiseCast service offers a variety of channels, including
Cartoon Network Mobile, Disney Channel, DisneyXD, Discovery Kids, USA
Network, Discovery, Animal Planet, SCI FI, Lifetime Television, Adult
Swim Mobile, ESPN Mobile, NFL Network, CBS College Sports Network, FOX
News, CNN Mobile, MSNBC and AccuWeather.

    The portable unit provides TV screens that attach to the back of the
vehicle's headrests, and come with headphones, for easy viewing and
listening by passengers. A 12-volt jack plugs into the car's power outlets
and the unit's receiver is housed inside a small bag attached to the
seatback.

    Outside the vehicle, a compact antenna is mounted to the roof. The
antenna, installed by an Avis representative prior to rental pickup,
receives the satellite TV signals, provides them to the receiver and
displays the program on the TV screen. The AT&T CruiseCast service
utilizes video buffering technology to automatically store two minutes of
content so viewing is not interrupted by satellite obstructions such as
overpasses or tall buildings.

    "What better way to entertain travelers than with live TV in a rental
vehicle," said Winston Guillory, Jr., president of RBC. "AT&T CruiseCast
service offers something for everyone and we know that Avis customers will
really enjoy it."

    Advance rental reservations are required for AT&T CruiseCast service. For
more information, visit www.avis.com/cruisecast. To reserve the service,
contact Avis Reservations at 800-331-1212.

    *AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. as well as third party licensees under the AT&T
brand and not by AT&T Inc.

    About RaySat Broadcasting Corporation

    RaySat Broadcasting Corporation (RBC) is a privately held U.S. company
that was created to introduce In-Car Entertainment to the U.S. market
under the licensed name "AT&T CruiseCast." Headquartered in Dallas, Tex.,
RBC capitalizes on pioneering technology that has enabled the creation of
a small compact antenna for use on cars, trucks and SUVs that also
provides continual coverage on-the-go thanks to an advancement that helps
overcome line-of-sight obstacles such as overpasses, buildings, trees or
tunnels. The AT&T CruiseCast service is available in the 48 contiguous
states and will offer 42 channels of entertainment programming. RBC will
distribute the AT&T CruiseCast service via a network of automotive
dealers, consumer electronics retailers, and other businesses that
specialize in automotive accessories. For dealer/retail locations and
additional information on RBC and AT&T CruiseCast, please visit
www.cruisecast.com.

    About AT&T

    AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates -- AT&T operating companies -- are the
providers of AT&T services in the United States and around the world. With
a powerful array of network resources that includes the nation's fastest
3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed
Internet access and voice services. AT&T offers the best wireless coverage
worldwide, offering the most wireless phones that work in the most
countries. It also offers advanced TV services under the AT&T U-verse(SM)
and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business
communications services is one of the most advanced in the world. In
domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations
are known for their leadership in directory publishing and advertising
sales. In 2009, AT&T again ranked No. 1 in the telecommunications
industry on FORTUNE(R) magazine's list of the World's Most Admired
Companies. Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.

    Copyright 2009 AT&T Intellectual Property. All rights reserved. 3G
service not available in all areas. AT&T, the AT&T logo and all other
marks contained herein are trademarks of AT&T Intellectual Property
and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners.

    About Avis

    Avis Rent A Car System, LLC and its subsidiaries operate one of the
world's leading car rental brands, providing business and leisure
customers with a wide range of services at approximately 2,200 locations
in the United States, Canada, Australia, New Zealand and the Latin
American / Caribbean region. The company is a wholly owned subsidiary of
Avis Budget Group, Inc. (NYSE: CAR). For more information, visit
www.avis.com.

    



Copyright 2009, Market Wire, All rights reserved.

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