Campaigner Podcast Highlights Findings in Aberdeen Group Report on Email Marketing Deliverability

Campaigner expert discusses top findings for improving email marketing
deliverability
OTTAWA--(Business Wire)--
Campaigner, a leading email marketing solutions provider, today announced the
availability of their most recent podcast, "Improving Email Marketing
Deliverability." The podcast focuses on a study by the Aberdeen Group called
Demystifying Email Deliverability which examines the factors affecting the
deliverability of email marketing campaigns and provides best practices
recommendations that businesses of all sizes can implement to improve email
marketing campaign performance. (This report can be downloaded for free at
www.campaigner.com/aberdeen.)

Jeremy Saibil, Campaigner`s Director of Deliverability, highlights some of the
top study findings in the podcast.

In the podcast Jeremy discusses:

- How "Best-in-Class Email Marketers" utilize email service providers

- How the perception of value and responsibility for email service providers is
shifting

- Important issues regarding metrics for improving deliverability

- What the average email deliverability rate is and why

Jeremy observes, "The interesting thing here is that most email service
providers advertise delivery rates at 99 percent and higher. This is an
unrealistic expectation, so you should certainly question any email service
provider that makes the claim that they alone can get you this level of
deliverability." Jeremy went on to explain, "It boils down to practices. But,
the beauty of the whole thing is that if you follow these best practices you
will be rewarded with higher delivery rates."

Key Links:

Aberdeen Report Demystifying Email Deliverability:
http://www.campaigner.com/aberdeen/index.aspx

Campaigner podcast Improving Email Marketing Deliverability:
http://blog.campaigner.com/2009/07/better-email-deliverability-starts-with.html

About Campaigner

Campaigner's software-as-a-service email marketing solutions enable
organizations to have highly personalized one-to-one email dialogues with their
customers, measure how they respond, and analyze those responses to interact in
a more intelligent, automated way - resulting in more profitable relationships.
It is part of a total Software as a Service (SaaS) business communications
offered by Protus that also includes MyFax, the fastest-growing Internet fax
service used by individuals, small, medium and large business, and the my1voice
feature-rich virtual PBX service. Additional information is available at
www.campaigner.com.

Topaz Partners
Tom Francoeur, 781-404-2405
tfrancoeur@topazpartners.com
or
Protus IP Solutions Inc.
Sue Rutherford, 613-733-0000 x 519
srutherford@protus.com

Copyright Business Wire 2009