The RoomPlace at Harlem Furniture Implements 'What's Next' in Furniture

LOMBARD, Ill., June 19 /PRNewswire/ -- In Chicago's highly competitive
home furnishings market, The RoomPlace at Harlem Furniture has always stood
out because of its value, selection of styles and room group concept. Now,
the furniture retailer is ready to take its business to another level. It is
launching a new marketing campaign entitled "Live What's Next."
The RoomPlace at Harlem Furniture will carry over the campaign not only to
its advertising, but to its merchandise as well. This forward-thinking
campaign is based around its continuing commitment to providing customers with
furniture conducive to today's ever-changing lifestyle trends. It will offer
a stylish product mix that reflects contemporary decorating aesthetics,
continually adding new furniture to the selection. Customers will have easy
access to the most sought-after styles and features in home decor. The
RoomPlace will also be the area's furniture leader in carrying "what's next"
in product innovations, color palettes and design.
"There's more to furniture than just tables and chairs," said CEO Bruce
Berman. "It should be something that complements and enhances your way of
life, focusing on needs beyond simply being somewhere to sit, eat or sleep.
For example, to maximize people's home theatre experience, we carry
merchandise like power reclining furniture. For people who like to entertain,
we offer modular pieces that can be reconfigured easily for different
occasions."
Berman added, "Not many stores can combine the convenience and value of a
large store with the designer styles and feature-loaded furniture usually
reserved for boutiques and specialty stores. We can."
As part of this new initiative, The RoomPlace at Harlem Furniture is
streamlining its official name to "The RoomPlace." The RoomPlace will continue
to provide a shopping experience designed to simplify the entire home
decorating process. It offers an inviting environment filled with many
complete rooms of everything customers want in style, comfort and value to
furnish their homes. Professional designers help them pull together every item
they would need to achieve a customized look. Each complete room comes with
substantial package savings. Clients find The Room Place's business model
saves them both money and time.
Headquartered in Lombard, IL, The RoomPlace has grown from one store in
Chicago to 21 showrooms with three locations in metropolitan Chicago; 14 in
suburban Chicago; one in Merrillville, IN; one in Mishawaka, IN; and two in
Indianapolis, IN.
SOURCE The RoomPlace

Valerie Berman of The RoomPlace, +1-630-261-2323