Aternity, Intel, and Forrester Provide Encore Version of Webinar on End User Experience...

Aternity, Intel, and Forrester Provide Encore Version of Webinar on End User Experience Management

Industry Thought Leaders Align to Share Latest Research, Analysis,
and Best Practices for Overcoming Top 5 IT Management Challenges,
Driving Smart Virtualization, and Delivering Winning Frontline
Performance
BOSTON--(Business Wire)--
On the heels of launching at the prestigious DEMO conference*,
Aternity Inc., the leader in frontline performance intelligence for
Global 1000 enterprises, today announced the general availability of
an exclusive web-based event, Redefining End User Experience
Management: Top 10 Keys to Success for IT and Line-of-Business
Management. The event features industry thought leaders from
Forrester, Intel Corporation, and Aternity. This web-based event is
available for seamless Internet viewing and can be played on-demand by
visiting:

http://www.aternity.com/news_events/events_intel_forrester_end_
experience_2008.html

Jean-Pierre Garbani, Vice President at Forrester, leads the
discussion by sharing the results of a recent CIO survey which ranks
the top five challenges facing IT management today. "Consistent
end-to-end application and service performance guarantee is the main
challenge," explains Garbani. "This comes from IT management facing
more complex applications, increasingly difficult environments to
comprehend, and the reliance on tribal knowledge of the
infrastructure." As a result, Garbani also reveals that recent
Forrester research indicates that 74 percent of performance problems
reported by end users are not detected by current infrastructure
management. "This means that an end user frustrated with application
performance picks up the phone and complains about it - from there it
takes an average of six calls to the service desk to identify who owns
the problem or where it is coming from," confirms Garbani.

Garbani also presents a detailed Top 10 keys to success for
redefining end user experience management in 2008. Highlights from
this list include discussions around strategies and best practices for
smart virtualization, optimal PC security, optimization of Service
Oriented Architectures (SOAs) and service reuse, and general
strategies to abide by within an organization to ensure
enterprise-wide visibility into the real frontline user experience.

The web-based event segues into presentations from Gregory Bryant,
Vice President, Business Client Group and General Manager, Digital
Office Platform Division at Intel Corporation and Trevor Matz,
President and CEO at Aternity. The inclusion of Intel and Aternity
provides viewers with the opportunity to understand and apply proven
solutions that close the visibility gap between frontline user
experience and IT management awareness.

* DEMO 08: January 30, 2008: Aternity's 6-minute DEMO presentation
can be viewed here:

http://www.aternity.com/news_events/events_demo_6minute_
presentation_2008.html

In addition, the presenters discuss the performance, availability,
and operational benefits of leveraging Aternity's platform and
services as a virtual appliance for Intel(R) vPro(TM) systems.
"Aternity turns each PC into a self-monitoring platform that is user
experience-aware, bringing impressive performance management value to
enterprise IT" explains Bryant.

Matz also provides an overview of Aternity's Frontline Performance
Intelligence Platform and how its capabilities differ from traditional
Application Performance Management (APM) technology. "Invariably our
Fortune 500 customers and prospects have implemented APM technology
solutions - all addressing the performance and availability of their
major data center infrastructure components - such as their hosts,
databases, application servers and network infrastructure," explains
Matz. "Aternity compliments the end-to-end APM architecture model, by
monitoring all the components of the frontline-related IT
infrastructure enabling enterprises to achieve a 360 degree view of
frontline user experience."

"What makes Aternity different is the aggregation of the data
collected at the end user level with the data collected on the
infrastructure itself (server, app server, database, and mainframe)
and the feeding of this data into an analytical engine that alerts,
analyzes, and identifies problems before they affect frontline users,"
according to Garbani. "This removes one of the main obstacles to the
use of response time in IT operations outside of the APM space: This
correlation and analysis is what is needed to elevate response time to
a generic IT operations monitoring parameter that complements other,
more traditional indicators, such as CPU load and memory usage." *

The webinar concludes with the panelists responding to questions
submitted from the audience.

http://www.aternity.com/news_events/events_intel_forrester_
end_experience_2008.html

* Forrester Research, Inc.: End User Experience Monitoring
Software Market Update, Q1 2008, February 13, 2008

About Aternity

Aternity redefines end user experience management by providing the
industry's first frontline performance intelligence platform designed
to dramatically reduce business disruptions and significantly increase
end user productivity. With Aternity, Global 1000 enterprises benefit
from a 360 degree view of frontline user experience, self-learning,
preemptive problem detection, and right-time decision support.
Aternity achieves this by uniquely transforming every desktop - real
or virtual - into a self-monitoring platform that is user-experience
aware. With more than 100 years of combined experience, the Aternity
management team brings together leading entrepreneurs, technologists
and business leaders from the US and Israel. Among the investors in
Aternity are Intel Capital, Vertex Venture Capital, Genesis Partners,
and Clal Industries and Investments LTD. To learn how Aternity can
bring winning performance to your frontline and to find out if you
qualify for a free proof-of-concept, visit www.aternity.com.

(C)2008 Aternity, Inc. All other trademarks or trade names are
properties of their respective owners. All rights reserved.

Long URLs in this release may need to be copied/pasted into your
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exists.

Media:
Aternity
Donna Parent, 508-475-0414
donna.parent@aternity.com
or
PerkettPR
Christine Major, 603-664-3075
aternity@perkettpr.com

Copyright Business Wire 2008