Myvu Corporation Debuts New Generation of myvu Video Eyewear: myvu Shades and myvu...

Myvu Corporation Debuts New Generation of myvu Video Eyewear: myvu Shades and
myvu Crystal
World-leading Partners Kopin and Young Kim of INNO Design Offer Enhanced Form
and Function in Completely Redesigned Line

LAS VEGAS, Jan. 7 /PRNewswire/ -- INTERNATIONAL CONSUMER ELECTRONICS SHOW
BOOTH A-162 -- Myvu Corporation, the world leader in video eyewear, debuted a
new generation of myvu personal media viewers with myvu shades and myvu
crystal. Both new viewers turn portable media players into hands-free, private
cinemas -- all in a fashionable pair of sunglasses. In partnership with INNO
Design, Myvu worked with world-famous Young Kim, who designed myvu shades.
(Photo: here)
"We're taking video-on-the-go from techno-geek to techno-chic, crossing
age and gender barriers," said Kip Kokinakis, president and CEO of Myvu
Corporation. "Our new line brings together world leaders in design and
function. We're honored to have worked with Young Kim of INNO on the design
for shades. Likewise, with Kopin we have developed a very strong relationship
that provides customers with the highest resolution and quality. Now virtually
anyone can enjoy high quality mobile entertainment with style."
Myvu shades features a glance-down design that allows viewers to maintain
true situational awareness. This unique design provides a broad and
unobstructed field of view that enables new applications and uses that were
not possible before. Myvu crystal features an increased resolution from
Quarter VGA to VGA quality without sacrificing its sleek, ergonomic design. In
addition, myvu crystal has a 35% increase in the field of view over existing
myvu models, providing true DVD quality. Built for durability, myvu crystal
still retains the appearance of a delicate, elegant pair of high-end
eyeglasses.
The new myvu line features Kopin's CyberDisplay(R) technology, offering
the highest pixel density and the sharpest resolution for its size. Shades and
crystal also include a rechargeable battery with up to 10 hours of viewing
time for shades and up to four hours of viewing time for crystal, as well as
earbuds from Ultimate Ears. Myvu shades and crystal work with portable media
players, including all iPod(R) with video model, Sansa-View(R), Microsoft
Zune, mobile phones (Nokia N95 and select Samsung models), portable DVD
players and various game consoles.
"As portable media players like the iPod nano get smaller and flat-screen
TVs only get bigger, consumers are faced with a dilemma -- the desire for
portability mixed with the need for a comfortable viewing experience,"
continued Kokinakis. "Myvu shades and crystal solve this small-screen dilemma
by giving consumers on-the-go access to their favorite content in a
lightweight portable media player on myvu's vivid virtual screen."
The new line of myvu eyewear will be available in 2008. Myvu shades will
retail for $199.95. It will be available in late January 2008 through
www.amazon.com, which will begin accepting pre-orders today. Myvu
crystal will ship in Spring 2008 and will retail for $299.95. Both will be
available through www.myvu.com and select retailers nationwide. They
are being displayed for the first time at the Consumer Electronics Show, Booth
A-162.
About Myvu Corporation
Myvu Corporation is the worldwide leader in designing and manufacturing
innovative video eyewear for mobile entertainment. The company's myvu line of
personal media viewers has received widespread industry recognition for its
breakthroughs in ergonomics, features and functionality. These accolades
include RetailVision's "Best New Technology" award, iLounge's "Best Wearable
Display" designation and the Consumer Electronics Association's Innovations
2008 Design and Engineering award. Myvu transforms portable media players,
including all Apple video iPod models, into a private TV screen. Myvu is a
privately held company based in Westwood, Massachusetts, with venture capital
financing from Atlas Venture, The Hillman Company, Intel Capital, Turner
Broadcasting System, Inc. and Essilor International. For more information,
visit www.myvu.com.
SOURCE Myvu Corporation

Rebecca Macquarrie of Myvu Corporation, +1-781-326-8111, ext. 156,
rmacquarrie@myvu.com; or Beth Monaghan of InkHouse, +1-781-916-9090, ext. 801,
beth@inkhousepr.com, for Myvu Corporation