Elephant Traffic Unveils First Transparent Web-Based Interface for Advertisers to Capture Direct Navigation Search Traffic

Elephant Traffic Unveils First Transparent Web-Based Interface for Advertisers
to Capture Direct Navigation Search Traffic
Direct Navigation Search Traffic is 50% More Likely to Convert and 40% Cheaper
Than PPC

NEW YORK, November 4 /PRNewswire/ -- Elephant Traffic announced today the
official U.S. launch of its new web-based interface to drive targeted search
traffic to users' domains. The service is designed to help advertisers
optimize online spend by offering a steady traffic stream that is 50% more
likely to convert and 40% cheaper than that of pay-per-click ads. Elephant
Traffic provides real-time reporting and unprecedented transparency.
Elephant Traffic and its partners have a vast portfolio of domains with
high traffic that results from direct navigation searches, which entails
searching by URL such as laptops.com or mexicovacations.com as opposed to
using search terms in a search engine. That traffic, which can be grouped by
vertical and geography, can be directed to the buyer's site of preference
using the Elephant Traffic's web-based interface found at
http://Elephant-Traffic.com. Advertisers select streams of traffic from
available domains and redirects can be set-up with a few clicks of the mouse
with real-time monitoring. Elephant Traffic is the only provider of
transparent direct navigation traffic, which allows you to choose the exact
domains from which you would like to receive traffic.
Wei-Hai Chu, Elephant Traffic's CEO, explains, "Not many people are aware
direct navigation search amounts to 14% of all online searches and that only
11.5% of this traffic is being captured by traditional online advertising.
Elephant Traffic gives advertisers the ability to capture this highly
targeted yet untapped traffic quickly and easily using a streamlined
interface."
Discussing the direct benefits for advertisers, Commercial Director
Daniel Goris says, "We're able to give advertisers direct access to consumers
who are twice as likely to complete an online purchase. Direct navigation
search traffic has been neglected till now but our research has shown that it
delivers up to 50% higher conversions rates than standard PPC advertising.
What we've put together offers advertisers a great tool to diversify their
online budgets and boost conversion rates."
Elephant Traffic is pleased to launch in the U.S. at ad:tech New York and
will host an official launch party on Nov. 4th at 1OAK on W. 17th St. between
9th and 10th Avenue from 7-11pm. The event is by invitation only but to
register for more information, please visit
http://Elephant-Traffic.com/adtech.
About Elephant Traffic
Elephant Traffic specializes in providing advertisers with high-quality
targeted redirects originating from direct navigation search traffic.
Elephant Traffic is part of Elephant Orchestra, a Prague-based company
dedicated to innovation within the world of domains and traffic monetization.
For more information please contact Jeremy Lopez at +420 725 060 188 or email
jlopez@elephant-traffic.com or visit http://www.elephant-traffic.com.
Contact: Esther Koo, esther@southardinc.com / +1-212-777-2220
SOURCE Elephant Traffic

Contact: Esther Koo, esther@southardinc.com / +1-212-777-2220