New ZVUE MP3 Player Pre-Loaded With 30 Top Hits From 2007 Now Available

Perfect Stocking Stuffer for Music Lovers
SAN FRANCISCO--(Business Wire)--ZVUE Corporation (NASDAQ:ZVUE) (previously named Handheld
Entertainment, Inc.), a global digital entertainment company, today
announced its second generation ZVUE(TM) MP3 Player, the ZVUE ZP3,
pre-loaded with 30 of 2007's top hits is available now at over 3,400
Wal-Mart stores and other retailers throughout the United States.

The ZVUE ZP3 comes loaded with 30 top hits from 2007. The
pre-loaded music features nine recordings that reached No.1 on one or
more of Billboard magazines music charts.

The new, thumb-drive sized ZVUE ZP3 MP3 player features 512
Megabytes of flash memory capable of holding approximately 125 songs
(eight hours) in MP3 format, or 250 songs (16 hours) in Windows Media
Audio (WMA) format. The Player also supports DRM WMA music files, the
MTP (media transport protocol) standard, and Windows Media Player 10.
ZVUE users can easily transfer music to the player via the built-in
USB port, and play downloads purchased through many popular music
download. The ZVUE ZP3 operates for approximately eight hours on a
single AAA battery.

About ZVUE Corporation

ZVUE Corporation (formerly HandHeld Entertainment, Inc.)
(NASDAQ:ZVUE) is a global digital entertainment company. Its ZVUE
Network (comprised of eBaumsWorld.com, Putfile.com(TM),
Holylemon.com(TM), UnOriginal.co.uk(TM), YourDailyMedia.com(TM),
Dorks.com(TM), FunMansion.com(TM) and ZVUE.com(TM)) is consistently
among the top-five companies providing user-generated video online.
ZVUE(TM) personal media players are mass-market priced and currently
available for purchase online and in Wal-Mart stores throughout the
U.S. For more information, visit www.zvue.com.

HandHeld Entertainment, ZVUE, ZVUE.com, ZVUE Networks,
Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com,
Dorks.com and FunMansion.com are trademarks of HandHeld Entertainment.
All other trademarks are property of their respective owners.

"Safe Harbor" Statement Under the Private Securities Litigation
Reform Act of 1995

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, Section 21E of
the Securities Exchange Act of 1934, and within the meaning of the
Private Securities Litigation Reform Act of 1995. Actual results could
differ materially from those projected in the forward-looking
statements as a result of various factors including the ability of the
company to successfully commercialize its new technologies as well as
risk factors set forth from time to time in HandHeld Entertainment's
filings with the United States Securities and Exchange Commission,
including Annual Reports on Form 10-KSB, Quarterly Reports on Form
10-QSB and Current Reports on Form 8-K and other reports filed by the
company with the SEC. The company undertakes no obligation to publicly
release the result of any revisions to these forward-looking
statements, which may be made to reflect events or circumstances after
the date hereof or to reflect the occurrence of unanticipated events.
As a result, investors should not place undue reliance on these
forward-looking statements.

Double Forte
Peter Evers, 415-848-8106 (MEDIA)
pevers@double-forte.com
or
The Blueshirt Group
Scott Wilson, 415-489-2188 (INVESTOR)
scott@blueshirtgroup.com

Copyright Business Wire 2007