BrightLine iTV Appoints Meg Meurer Brossy as Senior Vice President Business Development

NEW YORK--(Business Wire)--
BrightLine iTV Marketing Specialists, a leading innovator of interactive
television advertising, announced today that it has appointed Meg Meurer Brossy
Senior Vice President Business Development. Meurer Brossy will also be a member
of BrightLine`s senior management team and will be based in the company`s New
York City headquarters.

Meg Brossy is a veteran marketing professional with 27 years of experience in
various facets of communications including marketing, advertising, public
relations, privacy issues, investor relations and sales promotion. Her previous
experience includes being the Chief Marketing Officer of 24/7 Media Inc., where
she built the company`s worldwide business to business, direct marketing and
advertising efforts across the developing internet, wireless and broadband
platforms. Ms. Brossy served as the Managing Director of New Business
Development and Communications for the League of American Theatres and
Producers, developing corporate partnerships on behalf of the Broadway industry.
She created and secured Continental Airlines, Visa, Cadbury Schweppes and First
USA as anchor sponsors. As President of Performance Strategies, she is credited
with leading one of the largest consumer promotions in history, the "Pepsi
Stuff" consumer loyalty program. Ms. Brossy also spent five years in the
consumer packaged goods industry with Philip Morris USA, leading the company`s
sports/entertainment marketing departments for the Marlboro brand. She led the
successful new business development efforts for the National Basketball
Associations` (NBA) Charlotte Hornets basketball team.

A seasoned marketing executive with proven success, Meurer Brossy will utilize
her experience and corporate relationships with leading consumer marketers to
provide them with the unique interactive television advertising experiences that
are BrightLine`s specialty.

"We are thrilled to have an executive with the reputation and stature in
marketing and advertising that Meg brings to the BrightLine team," said
Jacqueline Corbelli, founder and CEO of BrightLine iTV. "Her experience, most
notably in the areas of advertising measurability, new media and consumer
packaged goods, will be of tremendous value to the company in further expanding
our business relationships."

"I am excited for the opportunity to work with this team of truly innovative
thinkers that is literally shaping the way distinguished brands` approach
television advertising and communications," said Meg Meurer Brossy. "It is
obvious that television is evolving, and this company has established a standard
for consistently meeting advertisers` need to measure their reach, deepen their
relationship with consumers and enhance their ability to engage across multiple
platforms."

Meg Brossy is an alumna of Tulane University; she also holds an Executive MBA
certificate from the Kellogg School of Management at Northwestern University.

About BrightLine iTV

BrightLine is the industry leader and innovator of interactive television (iTV)
advertising. Using over six years of experience and a deep and growing
proprietary data base of viewers` iTV behavior, the Company creates and
implements customized, scalable and measurable interactive television ad
experiences in a way that is most organic for TV viewers. BrightLine`s campaigns
transform passive television advertising into a more effective customer-driven
interaction. The end result of BrightLine`s campaigns is superior click-through
rates and overall viewer involvement that leads to a meaningful, consumer-brand
interaction and a higher level of recall and purchase intent.

BrightLine`s proprietary process of aggregating consumer behavior trends and
measuring campaign results across all cable, satellite and other TV platforms is
a unique value to their clients that extends beyond the capabilities of
traditional television advertising.

You can find more information at www.brightlineitv.com.

ForBrightLine iTV
Sari Martin, 203-682-8345
sari.martin@icrinc.com
or
Matt Lindberg, 203-682-8214
matthew.lindberg@icrinc.com

Copyright Business Wire 2009