DealerTrack Inventory Optimization Integrates Carfax Auction Tool

Thu Nov 5, 2009 8:02am EST
 
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DealerTrack Customers Cherry-Pick Auction Vehicles Using Carfax Auction Quick
Check


 

 

CENTREVILLE, Va., Nov. 5 /PRNewswire/ -- Carfax announced today that
DealerTrack Inventory Optimization, powered by AAX, has integrated access to
Carfax Auction Quick Check. With this new functionality, auction buyers can
quickly get key vehicle history details such as ownership history, branded
title information and damage records reported to Carfax. Using this
information, dealers can better evaluate online auction units prior to
purchase.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080507/CARFAXLOGO )

"We use Carfax Auction Quick Check through DealerTrack Inventory Optimization
to help us select the highest quality cars for our inventory and our
customers," said Corey Hawkins, Sales Manager, Sewell Lexus of Fort Worth.
"Running a Carfax Report before bidding helps us make sure we're bidding
appropriately so we don't lose money on a vehicle. Buying quality vehicles at
the correct price allows us to pass the savings on to our customers and gives
them peace of mind."

Dealers can now access both Carfax Auction Quick Check and the full Carfax
Vehicle History Reports from within DealerTrack Inventory Optimization,
powered by AAX. This information helps identify cars that would command a
premium retail price, as well as improve dealer inventory turn. For example, a
previous study by DealerTrack shows that dealers sell Carfax 1-Owner cars five
days faster and make 23% more profit compared to multiple-owner vehicles.

"We are pleased to provide dealers with additional value by integrating
'one-click' access to Carfax Auction Quick Check within our Inventory
Optimization solution," said Raj Sundaram, senior vice president, solution and
services group at DealerTrack. "This user-friendly and highly cost-effective
feature enables dealer personnel at auctions or other remote locations to more
easily get the critical information they need to make smart vehicle buying
decisions and enhance their profitability."

Auction buyers are bidding with greater confidence and cherry-picking their
inventory with readily available access to vehicle history information from
Carfax. To sign up with Carfax or get Carfax Auction Quick Check call (800)
274-2277.

About Carfax (www.carfax.com) 
Millions of used car buyers and sellers each year rely on Carfax, the most
trusted provider of vehicle history information. Using the unique 17-character
vehicle identification number (VIN) found on vehicle dashboards and title
documents, Carfax instantly generates a detailed Vehicle History Report on any
used car or light truck. Carfax Vehicle History Reports(TM) provide valuable
information that helps used car buyers and sellers make better decisions. For
more information or to become a Carfax subscriber, visit www.carfaxonline.com.

About DealerTrack (www.dealertrack.com)
DealerTrack's intuitive and high-value software solutions enhance efficiency
and profitability for all major segments of the automotive retail industry,
including dealers, lenders, OEMs, agents and aftermarket providers. Our
solution set for dealers is the industry's most comprehensive. DealerTrack
operates the industry's largest online credit application network, connecting
approximately 18,000 dealers with over 750 financing sources.  Our Dealer
Management System (DMS) provides dealers with easy-to-use tools with real-time
data access that will streamline any automotive business. With DealerTrack
Inventory Optimization, dealers get better data along with the tools to make
smarter, more profitable inventory decisions. Our Sales and F&I solution
enables dealers to streamline the entire sales process, quickly structuring
all types of deals from a single integrated platform. DealerTrack's Compliance
solution helps dealers meet legal and regulatory requirements and protect
their hard-earned assets. DealerTrack's family of companies also includes data
and consulting services providers, ALG (Automotive Lease Guide) and Chrome
Systems. For more information, visit www.dealertrack.com.

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Larry Gamache |
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SOURCE  Carfax

Christopher Basso, Carfax Public Relations, +1-703-934-2664

 

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