iPipeline Launches iGO e-App Green Initiative

Intelligent, Fillable Form Reduces Insurance Industry`s Carbon Footprint
EXTON, Pa.--(Business Wire)--
iPipeline, the leader in on-demand software that supports marketing, selling,
and processing solutions for the nation`s top insurance carriers, distributors
and producers, today announced the launch of its "iGO e-App Green" Initiative.
The initiative promotes reducing paper use and carbon footprints in the
insurance industry through the use of iGO e-App, an intelligent electronic form
and clean technology. As part of the iGO e-App Green Initiative, iPipeline is
offsetting its own business office emissions, supporting Carbonfund.org`s
reforestation projects to reduce carbon emissions around the world.

iGO e-App, developed by iPipeline, enables insurance carriers, distributors and
agents to avoid the millions of sheets of paper and resulting carbon footprint
from paper-based insurance applications. This makes iGO e-App a clean technology
that reduces paper use, clutter and costs as well as the carbon footprint from
paper consumption and waste. The technology is currently in use by many of the
nation`s top insurance carriers.

"Global warming is one of the most addressable, critical challenges facing us
today. The average insurance application and policy consume an 8" high by 6-8"
diameter piece of timber. Now consider the 700 million sheets of paper used to
support the agent and carrier selling process every year. The reduced paper use,
paper cost savings, carbon footprint reduction, and increased agent productivity
are huge benefits resulting from iGO e-App," said Tim Wallace, CEO, iPipeline.
"We are excited about this initiative and proud to contribute in our own way to
greening the environment."

"Carbonfund.org`s motto is `Reduce What You Can, Offset What You Can`t,` and
iPipeline`s iGO e-App is a great example of how a paperless technology can
reduce paper consumption and waste, and provide users with business benefits,"
said Eric Carlson, President, Carbonfund.org. "iPipeline is driving business
transformation within the insurance industry. We applaud their work on the
technology and partnering with Carbonfund.org to offset their own business
office emissions and helping to fight global warming."

Top iGO e-App Green carriers using iPipeline`s intelligent, clean technology
include: AAA Life Insurance, Assurity, Genworth Financial, ING, MetLife,
Nationwide, Pacific Life, and Transamerica. iPipeline will be expanding its
offering of clean technology for the insurance industry with its
soon-to-be-released offering of e-Policy.

iPipeline is an Independent Software Vendor (ISV) using Microsoft software and
platforms to develop the majority of its clean technology solutions. Microsoft
endorses iPipeline as an ISV partner developing clean technology for use within
the insurance industry. To learn how you can implement use of iGO e-App to
support marketing, selling and processing insurance, contact sales@ipipeline.com
or call 1-800-758-0824, option 2.

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales
distribution software as a "clean technology" to the insurance and financial
services markets as an on-demand service. iPipeline's channel solutions for
carriers, distributors, and producers automate activities for quoting, forms
processing, illustrations development, requirements ordering, contracting, and
content distribution, enabling the insurance industry to market, sell, and
process faster.iPipeline provides the process automation and seamless
integration needed to make a sale by aggregating over 125 carriers, 850
distributors, and 400,000 agents in a single, Web-based environment - the
iPipeline Network.

iPipeline's simple, intuitive system integrates directly with 850 websites
including the industry's largest banks, broker-dealers and insurance
distributors via a Software as a Service (SaaS)-based model. With headquarters
in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, Los
Angeles, and Milwaukee. Visit us at www.ipipeline.com.

About Carbonfund.org

Carbonfund.org is the leading nonprofit carbon offset and climate solutions
organization, making it easy and affordable for individuals, businesses and
organizations to reduce their climate impact. Carbon offsets enable individuals
and businesses to reduce carbon dioxide emissions they are responsible for in
their everyday lives by supporting renewable energy, energy efficiency and
reforestation projects. Carbonfund.org has over 450,000 individual supporters
and works with over 1,200 corporate and nonprofit partners including Discovery,
Volkswagen, Motorola, Dell, Orbitz, Staples, JetBlue and now iPipeline. To learn
more, visit www.carbonfund.org.

iPipeline
Ashley Gerson
Marketing
484-348-6555, ext. 462

Copyright Business Wire 2009