DeKuyper(R) Announces New Product Line That Delivers Shots in One Easy Pour

DeKuyper(R) Burst Bar Shots Make it as Easy as Open, Pour and
Party
DEERFIELD, Ill.--(Business Wire)--
DeKuyper(R), the best-selling line of cordials and liqueurs in the
U.S., announces a new product line that eliminates complicated mixing
in order to make great tasting and unique drinks. DeKuyper(R) Burst
Bar Shots are pre-mixed shots containing all ingredients in one bottle
so that all the consumer needs to do is "Open, Pour and Party!" Burst
Bar Shots come in three great-tasting favors: Red Headed Burst,
Kamikaze Burst and Washington Apple Burst and are based on very
popular shots that you can find in just about any bar.

DeKuyper uses "Open, Pour, Party" on point-of-sale items such as
shot glasses, T-shirts, bar coasters, door and mirror decals and table
tents to illustrate ease of use for consumers and bartenders. Burst
Bar Shots reduce the need for multiple ingredients while maintaining
the quality taste and flavor of freshly made shots. In extensive
consumer testing, all three Burst Bar Shots scored at parity or better
than the traditionally combined mixed shots in terms of overall
opinion, liking and purchase interest.

"Burst Bar Shots are designed to help consumers when entertaining
at-home and reduce the number of ingredients needed to create one
great, mixed shot," stated Sheryl Rosenberger, senior brand manager,
DeKuyper. "This new product line reaffirms our commitment to
simplifying the liqueurs category and the consumer shopping
experience."

"When we developed DeKuyper Burst Bar Shots, we listened to
bartenders who told us they wanted a way to serve great tasting shots
in less time," Rosenberger continued. "By using our product,
bartenders will be able to increase their interaction time with
customers."

The DeKuyper Burst Bar Shots line is a part of the DeKuyper Burst
family, one of the five families introduced in February 2008 when the
brand reorganized its portfolio in an effort to simplify the category
and consumer shopping experience. The other families are DeKuyper
Luscious, DeKuyper Pucker(R), DeKuyper Signature and DeKuyper Brandy.

The new 40-proof product will be sold in 5 sizes: 50ml, 375ml,
750ml, 750ml plastic traveler and 1L bottles. A 750ml bottle of
DeKuyper Burst Bar Shots has a suggested retail price of $10.99, but
will vary by market.

About DeKuyper Cordials & Liqueurs

DeKuyper is the #1-selling line of domestic cordials featuring
nearly 60 mixable and versatile flavors of cordials, liqueurs, cremes,
brandies and schnapps. Some DeKuyper flavors have inspired the
creation of cocktails and are now synonymous with those drinks. For
example, in the mid-80s DeKuyper Peachtree(R) Schnapps inspired the
creation of the Fuzzy Navel, and in the mid-90s DeKuyper Pucker(R)
Sour Apple Schnapps inspired the creation of the Appletini. DeKuyper
was founded in Holland in 1695 by Johannes DeKuyper & Son and has been
the brand to turn to for fresh and original liqueurs for more than 300
years.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits &
Wine, Inc., is building brands people want to talk about. Consumers
from all corners of the globe call for our brands, including Jim
Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky,
Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch
Whisky, Larios(R) Gin, Whisky DYC(R), Teacher's(R) Scotch Whisky,
DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon and
Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of Fortune
Brands, Inc. (NYSE:FO), a leading consumer brands company with annual
sales exceeding $8 billion. For more information on Beam Global
Spirits & Wine, its brands, and its commitment to social
responsibility, please visit www.beamglobal.com and
www.drinksmart.com.

drink smart(R)

DeKuyper(R) Liqueurs, 15% Alc./Vol.

(C)2008 John DeKuyper & Son, Cincinnati, OH.

Beam Global Spirits & Wine, Inc.
Kate Laufer, 847-948-8888
kate.laufer@beamglobal.com
or
Qorvis Communications
Lauren Dyke, 202-683-3204
ldyke@qorvis.com

Copyright Business Wire 2008