New Report Provides an Extremely Detailed Overview of Factors Driving Latent Demand...

New Report Provides an Extremely Detailed Overview of Factors Driving Latent Demand and Accessibility in Australia

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c90760) has announced the
addition of Executive Report on Strategies in Australia to their
offering.

How to Strategically Evaluate Australia

Perhaps the most efficient way of evaluating Australia is to
consider key dimensions which themselves are composites of multiple
factors. Composite portfolio approaches have long been used by
strategic planners. The biggest challenge in this approach is to
choose the appropriate factors that are the most relevant to
international planning. The two measures of greatest relevance are
"latent demand" and "market accessibility". The figure below
summarizes the key dimensions and recommendations of such an approach.
Using these two composites, one can prioritize all countries of the
world. Countries of high latent demand and high relative accessibility
(e.g. easier entry for one firm compared to other firms) are given
highest priority. The figure below shows two different scenarios.
Accessibility is defined as a firm's ease of entering or supplying
from or to a market (the "supply side"), and latent demand is an
indicator of the potential in serving from or to the market (the
"demand side").

Relative Accessibility

In the top figure, the firm is driven by market potential, whereas
the bottom figure represents a firm that is driven by costs or by an
aversion to difficult markets. This report treats the reader as coming
from a "generic firm" approaching the global market - neither a
market-driven nor a cost-driven company. Planners must therefore
augment this report with their own company-specific factors that might
change the priorities.

Latent Demand and Accessibility in Australia

This report provides an extremely detailed overview of factors
driving latent demand and accessibility in Australia. Latent demand is
largely driven by economic fundamentals. But, latent demand only
represents half of the picture. A country may at first sight appear to
be attractive due to a high latent demand, but it is often less
attractive when one considers at the macro level how easy it might be
to serve that entire potential and/or general business risks.

Chapter 2 deals with macro-accessibility. While accessibility will
always vary from one company to another for a given country, the
following domains are typically considered when evaluating
macro-accessibility in Australia:

Openness to Trade in Australia

Openness to Direct Investment in Australia

Local Marketing and Entry Strategy Alternatives

Local Human Resources

Local Risks

Across these domains, a number of not-so-obvious factors can
affect accessibility and risk. These are also covered in Chapter 2,
which is presented from the perspective of an American firm, though it
is equally applicable to most firms entering Australia. This chapter
has been authored by local offices of the U.S. Government. I have
included a number of edits to clarify the provided information as it
relates to the general strategic framework.

In Chapter 3, I summarize the economic potential for Australia
over the next five years for hundreds of industries, categories, and
products. The goal of this chapter is to report my findings on the
real economic potential, or latent demand, represented by Australia
when defined as an area of dominant influence. The data presented are
the result of various spatial econometric and time-series forecasting
models which, for each category presented, are applied to forecast and
allocate latent demand across all countries of the world and major
distribution centers or centers of dominant influence within each
country. This is accomplished knowing that economic fundamentals (e.g.
income) generally vary from one country to another within a given
country over time. In this chapter, I report the allocation for each
category for Australia as an area of dominant influence in Oceana and,
potentially, the world.

The report concludes with trade indicators for Australia. Often,
the amount of trade flowing into and out of a country is a strong
indicator of trading partners, trade openness, and related latent
demand. Trade indicators are purely statistical in nature. Although
international trade is not a direct measure of latent demand, it does
provide an indicator of general market conditions with respect to
trade flows and trade openness in Australia.

As a whole, this report presents a strategic assessment of
Australia by considering an extremely broad set of factors affecting
both latent demand and accessibility.

For more information visit
http://www.researchandmarkets.com/reports/c90760

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008