Company Appoints New SVP, Marketing for PBM Business
Len Greer Joins Company from ActiveHealth
WOONSOCKET, R.I., Nov. 4 /PRNewswire/ -- CVS Caremark (NYSE: CVS) today
announced the appointment of Len Greer to the position of SVP, Marketing for
its pharmacy benefit management business. Greer assumes responsibility for
the company's PBM marketing from Jack Bruner, who is transitioning to the new
role of EVP, Strategic Development.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/NE75914LOGO )
Greer brings twenty years of experience in marketing, strategy and product
development to CVS Caremark. He joins the company from ActiveHealth where he
was the EVP, Marketing responsible for developing and implementing marketing
strategies to drive brand awareness in the health plan and plan sponsor
marketplace. Prior to his tenure with ActiveHealth he spent six years at Medco
Health in various senior marketing roles. Before joining Medco, Greer was a
management consultant at McKinsey & Company, where he assisted clients on
issues of marketing, strategy, product development and operations.
"Len's analytical background, knowledge of the industry and strong marketing
skills make him uniquely qualified to help deliver our messages effectively in
the marketplace," commented Tom Ryan, President, Chairman and CEO.
Len holds a bachelor's degree from the Illinois Institute of Technology and a
master's degree in business administration from the University of Michigan.
About CVS Caremark
CVS Caremark is the largest provider of prescriptions in the nation. The
Company fills or manages more than 1 billion prescriptions annually. Through
its unmatched breadth of service offerings, CVS Caremark is transforming the
delivery of health care services in the U.S. The Company is uniquely
positioned to effectively manage costs and improve health care outcomes
through its more than 7,000 CVS/pharmacy and Longs Drugs stores; its Caremark
Pharmacy Services division (pharmacy benefit management, mail order and
specialty pharmacy); its retail-based health clinic subsidiary, MinuteClinic;
and its online pharmacy, CVS.com. General information about CVS Caremark is
available through the Investor Relations section of the Company's Web site, at
www.cvscaremark.com/investors, as well as through the press room section of
the Company's Web site, at www.cvscaremark.com/newsroom.
Media Contact:
Eileen Howard Dunn Nancy Christal
CVS Caremark CVS Caremark
Senior Vice President Senior Vice President
Corporate Communications Investor Relations
(401) 770-4561 (914) 722-4704
SOURCE CVS Caremark
Eileen Howard Dunn, Senior Vice President, Corporate Communications,
+1-401-770-4561, or Nancy Christal, Senior Vice President, Investor Relations,
+1-914-722-4704, both of CVS Caremark
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