How to Avoid a Failed Marketing Career

Changing Times, Technologies Demand a Diverse Skill Set
PORTLAND, Ore.--(Business Wire)--
WebTrends, a leading provider of Web analytics and online
marketing solutions, today announced the second edition of its Work
Smarter webcasts, a series that is designed to help marketing
professionals understand the new skills required to be successful
today. Building upon the strong response to the first webcast,
Kathleen Brush, WebTrends chief marketing officer, will present this
webcast on May 29, 2008 at 11 a.m. PDT.

"A marketing career today offers an incredibly rich and rewarding
experience, but you have to have the right up-to-date skill mix to
avoid delivering products and campaigns that will fail to achieve
their objectives," said Brush, a published author and veteran of
offline and online marketing. "A successful marketing career requires
a mastery of international marketing skills, prodigious skills for
building an online presence, command of analytics, proficiencies with
marketing technologies, expertise in crafting and reporting on
high-return on investment (ROI) integrated online and offline
campaigns, and fundamental marketing skills expertise."

The upcoming webcast, titled "A Career in Marketing - Success
Requires a Skill Upgrade," provides an informative overview of the
full complement of skills required to succeed in marketing in a
global, online and offline data-driven world. "We want to help
marketers think about incorporating the newest skills for online,
international, analytics, and technological innovations into a strong
fundamental marketing skill set," said Brush. The webcast will cover:

1. Events, trends, and innovations that have greatly influenced
the skills required for today's marketing professional.

2. The newest skills required to succeed in the dynamic
environment in which marketers now work.

3. Marketing's essential and timeless skills, such as marketing
research and strategy.

4. Combining marketing's timeless and newest skills to maximize
campaign ROI and online presence.

To learn more about the seminar or to register, go to

www.webtrends.com/MarketingSkillsWebcast.

Brush has been the senior marketing executive at several leading
software companies, including WatchGuard Technologies, Stamps.com,
Websense, and Boole and Babbage (now part of BMC). She has published
several articles and books on business and marketing strategies, has
been a professor of marketing at Golden Gate University, and has a
Ph.D. in management and international studies.

To read a copy of Brush's recently published article on this
topic, go to www.webtrends.com/MarketingSkillsArticle.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to
optimize marketing campaigns and customer engagement. WebTrends
Marketing Lab delivers the industry's most recognized analytics,
search engine marketing (SEM), and visitor intelligence solutions to
enable companies to understand their customers, drive customer
engagement, and enhance marketing and brand awareness. Thousands of
leading global organizations, including Microsoft, Reuters and
Ticketmaster, Orange, Vodaphone, T-Mobile and General Mills have
chosen WebTrends business solutions and client services expertise to
optimize their marketing initiatives. For more information, visit:
www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the
United States and other countries. All other trademarks and registered
trademarks are the properties of their respective owners.

WebTrends Marketing
Debby Fehrenbach, 503-553-2370

Copyright Business Wire 2008