Quattro Wireless Names Steven Rosenblatt Vice President of Advertising Sales for...

Quattro Wireless Names Steven Rosenblatt Vice President of Advertising Sales for Its Popular Mobile Ad Network

Former Maxim Executive Brings Years of Proven Advertising Sales to
Quattro Wireless
WALTHAM, Mass.--(Business Wire)--Quattro Wireless today announced the expansion of its executive
team with the appointment of Steven Rosenblatt to vice president of
advertising sales. At Quattro, Rosenblatt will be responsible for
driving sales of Quattro's mobile ad network, GetMobile(TM) Premier,
which already includes premium advertisers such as Procter & Gamble,
Sony Pictures Home Entertainment, and General Motors.

Previously, Rosenblatt was vice president of sales for Maxim
Digital, the Interactive Media, Mobile, and Broadband Division of
Alpha Media Group Inc. He had been with Alpha Media (Formerly Dennis
Publishing), publisher of Maxim and Blender magazines, since October
2003 where he helped build out the fast growing sales, operations and
client services team. During Rosenblatt's tenure, Maxim Digital saw a
four-fold increase in advertising revenue while working with companies
such as Procter & Gamble, Verizon Wireless, and Anheuser Busch.

"Just as online advertising became an integral part of every major
brand's marketing mix, mobile advertising is going to become an
industry standard for brands that want to connect with consumers
wherever they go," said Steven Rosenblatt. "I'm impressed with the
work that the Quattro team has done building out its mobile ad network
and look forward to growing our network of premier advertisers that
are interested in leveraging the power, interactivity and reach of the
mobile Web."

Rosenblatt began his online career in 1999, holding sales and
management positions with MusicVision, Inc., an ad network
representing some of the largest entertainment and youth-oriented
sites on the Web. He went on to become a district sales manager at
American Greetings Interactive before leaving in 2003 for Maxim
Digital. During the last eight years, Rosenblatt has been influential
in helping drive the growth of the online advertising business,
specifically helping to drive innovative branding initiatives for
large corporations.

"Steven's experience and deep relationships with many of the
world's leading brands will help propel Quattro to the forefront of
the mobile advertising space," said Andy Miller, CEO of Quattro
Wireless. "We're excited to have him join our team as advertisers
continue to realize that the mobile Web is quickly becoming a
lucrative advertising medium."

About Quattro Wireless

Quattro Wireless brings publishers, advertisers, and wireless
operators together to embrace the mobile Web. The company matches
global advertisers with its network of exclusive publisher inventory.
Through its GetMobile(TM) platform, Quattro empowers advertisers and
publishers to quickly build, manage and extend their brand to the
mobile channel. The result is device-optimized, dynamic mobile Web
sites and mobile advertisements that provide a superior user
experience and high advertising yield. Quattro Wireless was founded in
2006 by proven mobile pioneers and is headquartered in Waltham, Mass.
For more information, please visit http://www.quattrowireless.com.

For Quattro Wireless
fama PR
Keri Bertolino, 617-758-4148
quattrowireless@famapr.com

Copyright Business Wire 2008