The Business Insider Chooses AdGent 007 to Maximize Global Ad Revenues

NEW YORK, NY, Jul 14 (MARKET WIRE) --
The Business Insider, a leading US-based online publisher with the
flagship vertical "Silicon Alley Insider," has signed AdGent 007 to
exclusively sell its online inventory to agencies and clients outside of
North America. The Business Insider's global online audience provides
premium brand advertisers with a group of highly valuable,
thought-leading, and affluent users that earn an average of $158,000 (GBP
96,500) annually.

The Business Insider's online publications include flagship vertical the
Silicon Alley Insider, which covers technology, telecoms and media;
Clusterstock, which looks at developments on Wall Street and the economy;
and Green Sheet, which offers the latest news on clean technology.

Cameron Yuill, founder and CEO of AdGent 007, said, "The Business Insider
has established a global reputation for delivering need-to-know
information on critical business developments. Their growing and loyal
high worth audience has been attracting advertisers in the US market.
Now, AdGent 007 will be giving brands across the rest of the world the
opportunity to engage with the international audience of The Business
Insider."

The Business Insider's COO and Publisher Julie Hansen said, "The Business
Insider is a go-to source for business leaders and opinion formers around
the globe. Thanks to our partnership with AdGent 007, premium brand
advertisers around the world looking to reach this very valuable
demographic in their own countries will now be able to do so."

AdGent 007 is the first company to marry the old and the new ways of
advertising to maximize return for both advertisers and publishers. The
company combines its global sales force with a targeted marketing approach
and technology to help premium advertisers reach their target consumers no
matter where they are on the Internet. AdGent 007 works with top
publishers including Nielsen Business Media, Conde Nast, Hachette
Filipacchi (the publisher of Elle magazine), Huffington Post, Nasdaq.com,
the Los Angeles Times, Chicago Tribune and San Francisco Chronicle;
Fairfax Media in Australia; and the Guardian, the Independent and the
Telegraph in the United Kingdom. Advertisers and media buyers interested
in running campaigns through AdGent 007 may visit www.adgent007.com for
more information.

About The Business Insider

The Business Insider, a business news and analysis Web site, is led by
former #1 ranked Wall Street securities analyst Henry Blodget. Its
editorial team includes former Forbes technology writer, Dan Frommer, and
founding Dealbreaker.com editor, John Carney. The Business Insider was
co-founded by Henry Blodget and former DoubleClick CEO, Kevin Ryan, and
CTO, Dwight Merriman. It is part of the AlleyCorp network of affiliated
Internet companies.

About AdGent 007

AdGent 007 Inc. is a global advertising services company focused on
monetizing the international traffic on premium publisher websites,
providing advertisers the ability to reach an upscale target audience,
wherever that audience is on the Web. Founded in 2007, the company has
offices in San Francisco, New York, Denver, Chicago, London, Edinburgh,
Beijing and Sydney.

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