Beyond Buzz Named One of Best Business Books of 2007

PROVIDENCE, R.I.--(Business Wire)--Syndicated business book reviewer Richard Pachter of the Miami
Herald this week named Beyond Buzz: The Next Generation of Word of
Mouth Marketing, by Lois Kelly, one of the best business books of
2007.

"Lois Kelly has delivered a prodigious and worthy successor to The
Cluetrain Manifesto by looking at the ways humans communicate with
each other and how conversational aspects, hooks and themes can be
used for marketing. She brings the proverbial cluetrain into the
station and unpacks some of the freight," wrote Pachter. "It's a great
idea, really, to examine the ways that people speak with each other
and the basic subjects that engage us."

Beyond Buzz, praised by marketing, sales and public relations
executives in organizations of all sizes and types, was also rated one
of the best books of 2007 by Web Worker Daily, calling it "an easy
read and a great starting point for the way marketing is changing in
the web age."

Lois Kelly is a partner in the marketing consulting firm Foghound,
which helps companies operationalize Web 2.0 strategies in ways that
help companies more effectively sell, build customer loyalty, and
enhance their corporate reputations.

Foghound
Lois Kelly, 401-333-5464
lkelly@foghound.com

Copyright Business Wire 2008