Upillar.com Motors Set to Fuel Online Vechicle Sales

Upstart Classified Site`s Built-In NADA Appraisal Guide Data, Superior Search
Capabilities Built by Successful Online Auto Seller to Help Virtual Car Dealers
Cross the Finish Line

"Superior search, meet instant auto valuation. Instant auto valuation? Superior
search"
ST. GEORGE, Utah--(Business Wire)--
Upillar.com Motors (www.upillar.com) - the easiest, most effective and most
affordable place to buy and sell vehicles online - officially launched today
with the mission of helping dealers establish a more successful, less expensive
online presence and a more efficient marketplace.

Among its first-to-market features, Upillar.com Motors is the only
online-listing site purpose-built - incorporating patent-pending technology - to
automatically include up-to-date vehicle valuation data from the National
Automobile Dealers Association (NADA) Appraisal Guides in every vehicle listing.
Unlike other sites, car buyers aren`t required to leave Upillar.com and manually
find and fill in information about a particular car to determine if the asking
price is fair; NADA data is already filled in and on the same page as the
vehicle. Nor does the dealer have to expend extra effort. As the car information
is input, the NADA data populates the listing automatically.

Founder and CEO Trevor Milton, 27, said Upillar.com`s nationwide launch comes in
the wake of strong demand after months of beta testing for the flat-fee
vehicle-listing service, now available at an introductory price of $750 per year
for each dealership.

"Dealer reaction to Upillar.com Motors has been very promising," said Milton, a
serial entrepreneur. "Car dealers love the combination of unlimited listings
with no expiration dates; detailed customer tracking; call tracking; email
tracking; complimentary toll-free number; and unlimited calls. With Upillar.com
Motors, it`s easy to upload your vehicles in a short time. We work with a
dealer`s inventory-management company or help dealers upload listings themselves
- and we typically can have inventory up and searchable within 72 hours of
creating an account. From then on, a dealer`s inventory is updated nightly. It`s
completely effortless! Dealers list their vehicles once, and they automatically
remain searchable from anywhere. For a flat $750 a year, you can`t beat it!"

Milton, who founded Upillar.com to specifically address the pain points he
experienced while establishing his own successful online auto sales operation,
stressed the significance of Upillar.com`s proprietary valuation tool, developed
in cooperation with NADA, "the voice of the dealer."

"With Upillar.com, dealers can automatically prove the quality of the deal
they`re offering to interested buyers," he explained. "We also make it easy for
them to create virtual dealerships, and to draw attention to featured items with
cost-effective premium listings."

Another key feature proving popular with dealers: Upillar.com offers a 1-800
number tracking feature that allows dealers to record and monitor calls by their
sales people, and lets them track the results of each of their Upillar.com
listings.

Industry watchers believe Upillar.com is well-positioned to give other online
classified sites a run for the money, successfully competing for the attention
of the 132 million online buyers and sellers predicted to emerge over the next
decade in a recent Pew study. By melding state-of-the-industry search
capabilities and exclusive NADA data access with the most-popular features of
established auction and classified sites, Upillar.com is positioning itself to
become the online auto-sales category killer.

"I see dealerships every day that spend upwards of $40,000 a year to list on
other sales sites," Milton explained. "Upillar.com offers dealers a much-needed
way to save tens of thousands of dollars. At a flat $750 a year, you can`t find
a better solution."

About Upillar.com

Upillar.com (www.upillar.com) is a free, online classified advertising site
launched nationwide in July 2009 in the wake of an extremely successful beta
launch. Fast, free, easy and convenient, Upillar.com is the first online sales
site to combine proprietary valuation tools, superior search capabilities and
ease-of-navigation purpose-built to optimize meaningful interaction between
online sellers and interested buyers. Media materials are available at:
http://bit.ly/upillar.

Privately held Upillar.com was founded by serial entrepreneur and CEO Trevor
Milton, who initially conceived the site as the ultimate combination of online
auto "dealerships," integrated National Automobile Dealers Association
vehicle-valuation data, and state-of-the-industry search functions that
eliminated the need to relist items for sale. The site - which hosts free
listings of items in virtually every category, from homes for sale to free
kittens - is now one of the fastest-growing online sales portals on the
Internet. Site executives also communicate regularly with the Upillar.com
community via onsite messages, Facebook, MySpace, blogs and Twitter
(http://twitter.com/upillar).

Upillar.com
Melody Townsel, 214-244-1072
melody@promotesuccesspr.com
or
Craig McDaniel, APR, 214-914-4261
craig@promotesuccesspr.com

Copyright Business Wire 2009