The New Face of Ben Wa

LOS ANGELES, Feb. 15 /PRNewswire/ -- As many of its loyal customers know,
Ben Wa Novelty has been the leading American manufacturer of adult toys for
over 65 years. The company's founder Fred Malorrus was a pioneer of what has
grown to become a multi-billion dollar industry. Since 1942 and the
introduction of the famed "Ben Wa Balls," Ben Wa continues to provide its
valued customers with the most popular adult novelties products today.
But the Ben Wa story doesn't end there.
Ben Wa has recently undergone a change in ownership. The new team in
place is dedicated to preserving the traditional elements that have made the
company what it is today, while at the same time listening to customers needs
and staying at the forefront of industry trends. A case in point is the new
"Micro Ribbed" line of products which is fast becoming the must-have of 2008.
These products are textured for maximum pleasure, one of the things Ben Wa's
surveyed customers said they would like to see.
Of course Ben Wa will still offer many of its former products including
their signature "Ben Wa Balls," which are as popular today as they were
centuries ago.
You will be seeing other changes at Ben Wa in the coming months including
a brand new look for everything from product packaging to the new user
friendly website www.benwa.com. Ben Wa will also be launching exciting
new products such as their Intimate Ice line, the VibrO-Ring, bondage kits and
more.
Ben Wa Novelty looks forward to the future and to better serving its
valued customers. For more information, visit www.benwa.com or call
(800) 25-BENWA (23692).
SOURCE Ben Wa Novelty

Heather Ross of H. Ross Productions, Inc., +1-310-776-0933,
heather@hrossproductions.com, for Ben Wa Novelty