California Rangeland Trust and Panorama Meats Partner to Protect Threatened Rangelands

California Rangeland Trust and Panorama Meats Partner to Protect Threatened
Rangelands

SACRAMENTO, Calif., July 6 /PRNewswire-USNewswire/ -- The California Rangeland
Trust has partnered with Panorama Meats, Inc. of Vina, Calif. in a joint
effort to support the long-term conservation of California's rangelands.
Beginning this week, a portion of the proceeds from the sale of all Panorama
Organic Grass-Fed Beef sold in California will be contributed to the
California Rangeland Trust to assist ongoing work to place conservation
easements on working cattle ranches.

"The partnership with Panorama Organic Grass-Fed Beef and the California
Rangeland Trust is an exciting new endeavor to further the sustainability of
rangeland conservation and agriculture in California," said Nita Vail, Chief
Executive Officer, California Rangeland Trust.

Mack Graves, Chief Executive Officer of Panorama Meats, said, "Panorama's
ranchers have a vested interest in preserving the rangelands where their
cattle graze. This arrangement demonstrates the strength of their commitment
to create sustainable grazing lands for future generations."

The California Rangeland Trust uses conservation easements to protect
rangelands from development and other threats. These conservation easements
are voluntary, legally recorded agreements between the landowner and
California Rangeland Trust, which permanently restrict the land to
agricultural and open space uses. Today, California Rangeland Trust holds
conservation easements on over 186,000 acres of rangeland on thirty ranches,
ensuring that these working landscapes will be forever protected.

Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in
Northern California, Southern Washington, Southern Oregon and Wyoming who
raise cattle on natural grasses, legumes and range forage. It is sold through
Whole Foods stores in Northern California, Washington, Oregon, Utah, Kansas,
New Mexico and Colorado and other independent retail grocers.

Ranchers who raise Panorama cattle employ pasture-rotation and land-management
practices that promote animal health and protect delicate rangeland
ecosystems. Their ranching and animal-handling practices are verified through
regular third-party audits by Western Ranchers Beef Cooperative, an
association that promotes sustainable ranching practices. More information is
available at www.panoramameats.com.

SOURCE California Rangeland Trust

Erin Davis, Director of Communications of California Rangeland Trust,
+1-805-801-1709, edavis@rangelandtrust.org; or Michele Wells, Wells
Communications, +1-303-417-0696, mwells@wellscommunications.net, for Panorama
Meats, Inc.