Bank of America Rewards Unsuspecting NASCAR(R) Fan with Rare Behind-the-Scenes Opportunities

Bank of America Rewards Unsuspecting NASCAR(R) Fan with Rare Behind-the-Scenes
Opportunities
Surprise experience celebrates new licensing agreements with Johnson,
Earnhardt, Mears that expand bank's popular NASCAR Banking program

CHARLOTTE, N.C., May 23 /PRNewswire/ -- Bank of America gave NASCAR
Banking customer Rhonda Beck of Cornelius, NC, the thrill of a lifetime this
week by arranging an exclusive opportunity to meet 2007 NASCAR Sprint Cup
Series(TM) champion Jimmie Johnson and tour the actual race shop floor where
his cars are built and made race-ready.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )
The surprise experience celebrated Bank of America's new licensing
agreements with Jimmie Johnson, Dale Earnhardt Jr. and Casey Mears that expand
the bank's popular My Expression(R) NASCAR Banking program. These drivers join
their fellow Hendrick Motorsports teammate Jeff Gordon who already
participates in the bank's program.
"One of the great things about our sport is that we can interact so
closely with fans, but rarely do we get a chance to be a part of a fun, well-
kept secret," said Johnson. "It was cool to see the look on her face. I could
tell that Bank of America really helped to make this experience special for
their NASCAR Banking customer."
"This has truly been a once in a lifetime experience for me," said Beck,
the lucky fan. "It's all so wonderful and I'll remember it forever. I saw some
pretty neat stuff today."
As part of the new licensing agreements, Bank of America will create
NASCAR-themed banking products, marketing programs and unique customer
benefits that feature these very popular NASCAR Sprint Cup Series drivers.
"Partnering with Hendrick Motorsports and its drivers further demonstrates
our commitment to giving race fans the very best access to the sport they love
and the drivers they are so passionate about," said Mike Hargrave, Motorsports
Platform Executive at Bank of America. "We are proud to partner with four of
the premier racecar drivers in the world who define excellence in their sport
the same way that our world-class banking products do."
The special fan meeting with Jimmie Johnson and exclusive
behind-the-scenes Hendrick Motorsports garage tour is an example of the bank's
enhanced NASCAR RacePoints(R) rewards program, only available to NASCAR
Banking customers.
With NASCAR Banking, fans can use their personal check card or credit card
to earn points, redeemable for new NASCAR officially licensed merchandise,
tickets and once-in-a-lifetime experiences, as well as non-NASCAR rewards such
as iPods, outdoor grills, movies, books and more.
Some of this year's newest NASCAR-related rewards include opportunities
to:
-- Wave the green flag at the NASCAR Sprint Cup Series Bank of America 500
race
-- Be an honorary pit crew member and experience a NASCAR Sprint Cup
Series race from a driver's pit stall
-- Test your skills by driving a stock car during your very own stock car
fantasy camp
-- Experience the thrill of NASCAR with exclusive behind-the-scenes race
access
-- Earn NASCAR race ticket packages that include qualifying, NASCAR
Nationwide Series(TM) and NASCAR Sprint Cup Series races

NASCAR Banking is the only nationwide suite of NASCAR and driver-branded
check cards, checks and credit cards that are complemented by a unique rewards
program. Since first launching the program in May 2007, tens of thousands of
race fans have taken advantage of the products that feature a mix of 16 NASCAR
Sprint Cup Series drivers and legends including Dale Earnhardt Jr., Bill
Elliott, Dario Franchitti, Jeff Gordon, Dale Jarrett, Jimmie Johnson, Kasey
Kahne, Mark Martin, Casey Mears, Paul Menard, Juan Pablo Montoya, Reed
Sorenson, Martin Truex Jr., Kenny Wallace, Rusty Wallace and the late Dale
Earnhardt.
Fans can sign-up for NASCAR Banking at more than 6,000 Bank of America
banking centers, online at www.bankofamerica.com/RacePoints , or at
NASCAR-sanctioned events and race tracks, and to learn about the many product
features associated with the program.
To view a short video of the surprise fan meeting with Jimmie Johnson,
visit http://newsroom.bankofamerica.com/index.php?s=press_kit&item=102 .
Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small and middle market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk-management products and services. The company
provides unmatched convenience in the United States, serving more than 59
million consumer and small business relationships with more than 6,100 retail
banking offices, nearly 18,500 ATMs and award-winning online banking with
nearly 25 million active users. Bank of America is the No. 1 overall Small
Business Administration (SBA) lender in the United States and the No. 1 SBA
lender to minority-owned small businesses. The company serves clients in more
than 150 countries and has relationships with 99 percent of the U.S. Fortune
500 companies and 83 percent of the Fortune Global 500. Bank of America
Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial
Average and is listed on the New York Stock Exchange. Bank of America N.A.
Member FDIC.

www.bankofamerica.com

SOURCE Bank of America

Tara Burke, Bank of America, +1-203-292-6590, tara.a.burke@bankofamerica.com;
Jesse Essex, Hendrick Motorsports, +1-704-455-0527, jessex@hmsracing.com