Professional Travel Guide.com Appoints Sheila Rice Senior Vice President of Business...

Tue Jan 8, 2008 9:30am EST

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Professional Travel Guide.com Appoints Sheila Rice Senior Vice President of Business Development and Licensing

ATLANTA--(Business Wire)--ProfessionalTravelGuide.com (www.professionaltravelguide.com), the
world's most comprehensive online travel and trip planning resource,
has appointed Sheila Rice as Senior Vice President of Business
Development and Licensing.

As Senior Vice President of Business Development and Licensing,
Sheila Rice will focus on the development and implementation of
business strategies to capture new markets. She is also responsible
for forging new company partnerships, maintaining and strengthening
existing ones, and securing advertisers and sponsorships within all
areas of the travel and hospitality industry.

Sheila Rice comes to ProfessionalTravelGuide.com with 30 years of
experience in the travel and B2B publishing industry. Before joining
ProfessionalTravelGuide.com, she served as Vice President of Content
Licensing at Northstar Travel Media. In this capacity, she was
responsible for developing a content licensing franchise, business
plan and pricing model, and negotiating licensing agreements with
Fortune 500 companies. Previously, Ms. Rice was the Vice President of
Publishing Sales at Travel Weekly. She has also held senior positions
at Reed Business Information (formerly Cahners Business Information),
Digital Television Magazine, TWICE Magazine, and Communications Today.

According to Peter Nicas, ProfessionalTravelGuide.com's CEO and
Editor-in-Chief: "We are excited to leverage the depth and breadth of
Sheila's experience and existing relationships within the market to
help us accelerate growth and become the most comprehensive travel
resource on the Internet."

"I am thrilled to join ProfessionalTravelGuide.com at such an
exciting, dynamic time, both within the company and the travel sector
at large," said Sheila Rice. "I look forward to contributing to
solidify ProfessionalTravelGuide.com's position as the premier and
most comprehensive travel content provider to consumers, as well as a
trusted resource of reliable information within the travel community."

ProfessionalTravelGuide.com launched in October 2007. It is the
world's most comprehensive online trip planning resource with a
database of more than 159,000 hotels, 7,000 destinations, and 10,000
professional hotel reviews worldwide.

Sheila Rice holds a Bachelor of Arts from Boston University, and a
Master's of Education in Learning Disabilities from C. W. Post
College.

About ProfessionalTravelGuide.com

ProfessionalTravelGuide.com is the most comprehensive, unbiased
travel resource on the Internet. Designed for leisure and business
travelers who value credible and objective travel information above
all else, the website comprises the most extensive collection of
professional hotel reviews, breaking travel news, images, videos, and
destination guides ever assembled on the Internet. The site features
the world's largest travel database including more than 159,000
hotels, 7,000+ destination travel guides; 10,000+ professional hotel
reviews; 250,000+ associated high resolution images; streaming videos;
real-time health and travel security alerts; international business
etiquette; and personalized eGuideBooks(TM).
ProfessionalTravelGuide.com is written by professional travel
journalists and draws its content from the travel industry's leading
databases, such as Star Service hotel reviews, Weissmann Professional
Destination Reports, Hotel & Travel Index (HTI), and Official Meeting
Facilities Guide (OMFG).

Middleberg Communications
Katrine Winther-Olesen
212-812-5665, ext. 116
kwinther-olesen@middlebergcommunications.com