Joan Rivers Explores the Lifestyles of the Fabulously Rich ... and Lucky When 'How'd...

Joan Rivers Explores the Lifestyles of the Fabulously Rich ... and Lucky When
'How'd You Get So Rich?' Premieres on TV Land on Wednesday, August 5 at 10
p.m. ET/PT
Discover the Rags-to-MegaRiches Stories of Millionaires From The Inventor of
The BillyBob Teeth to the Slanket to The Man Who "Owns" Mardi Gras

NEW YORK, July 13 /PRNewswire/ -- How do some folks go from mowing lawns to
living in lavish mansions? Or from scrubbing toilets to collecting Bentleys?
The economy may be in the tank, but like it or not, there are still
millionaires out there -- and these men (and women!) didn't all get rich by
stealing your money! For years the notoriously uncensored Joan Rivers asked
her signature questions "Can we talk?" and "Who are you wearing?" ... now
Rivers is coming to TV Land to ask her next question -- "How'd You Get So
Rich?" The 30-minute series, of the same name, premieres on TV Land on
Wednesday, August 5, 2009 at 10 p.m. ET/PT. Accompany Joan as she adds
"fortune explorer" to her resume with this new original series airing in TV
Land PRIME. Viewers will be shocked as they discover how these great fortunes
were made and the zany ways they are being spent.

"There is no one more outrageous and hilarious than Joan Rivers to introduce
America to multimillionaires who prove that there is no such thing as small
ideas!," states Larry W. Jones, president, TV Land. "'How'd You Get So Rich?'
is the perfect escapist fantasy and in these tough times -- an inspiration.
The guy who made a 5 chamber bubble wand is worth $50 million. Why didn't I
think of that!"

Rivers takes viewers on a journey to meet the millionaires who worked hard and
struck gold as she tours the most lavish and extravagant homes and introduces
them to folks who made a lot of money in really interesting ways -- the way
only Joan can. From the inventor of the BillyBob Teeth who grew up dirt poor
to the pioneer of the Infomercial who peddles goodies like Obama coins and
"Mr. Mardi Gras" who still lives in the same house as when he came into his
riches to a Telecommunications tycoon who built an empire by starting out
going door to door selling cordless phones ... all of these millionaires made
their money in the most unexpected and interesting ways.

"How'd You Get So Rich?" is a six-episode series from Mark Burnett Productions
and Zoo Productions, Inc. Mark Burnett, Barry Poznick and John Stevens serve
as executive producers.

TV Land and all related logos and titles are trademarks of Viacom
International Inc.

About TV Land PRIME and TV Land
TV Land PRIME is TV Land's prime time programming destination designed for
people in their mid-forties and the exclusive home to the premieres of the
network's original programming, contemporary television series acquisitions
and movies. TV Land PRIME is part of TV Land, a network dedicated to
presenting the best in entertainment on all platforms for consumers in their
40s and 50s. Consisting of original programming, acquired shows, hit movies
and full-service Web site, TV Land is now seen in over 93 million U.S. homes.

About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of entertainment content, with brands that engage and connect
diverse audiences across television, online, mobile, games, virtual worlds and
consumer products. The company's portfolio spans more than 150 television
channels and 350 digital media properties worldwide, and includes MTV, VH1,
CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames,
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SOURCE TV Land

Jennifer Zaldivar, TV Land, +1-212-846-8964, jennifer.zaldivar@tvland.com, or
Vanessa Reyes, TV Land, +1-310-407-4727, vanessa.reyes@tvland.com