Auerbach Joins Valorem Law Group; Firm's Web Site Goes Live

CHICAGO--(Business Wire)--
Nicole Nehama Auerbach has joined the recently formed Valorem Law
Group as a member. She will focus her practice on complex commercial
litigation as well as representing clients in arbitrations, mediations
and appellate work.

Previously, Auerbach had been a partner at Katten Muchin Rosenman,
which she joined in 1993 upon graduating from law school. At Katten,
Auerbach co-founded and co-chaired its acclaimed Women's Leadership
Forum. In 2005, Auerbach was cited in the Law Bulletin Publishing
Company's "40 Illinois Attorneys Under 40 to Watch." She was named as
an Illinois Super Lawyer in 2007 and 2008. Recently, Auerbach
co-founded the Coalition of Women's Initiatives in Law Firms, a
Chicago organization consisting of more than 30 law firms dedicated to
the advancement of women in law.

"I saw Valorem as a once-in-a-lifetime opportunity to really make
a difference in the way litigation is handled," says Auerbach. "I was
captivated by the firm's commitment to provide real value to business
clients, and, in particular, its emphasis on alternative fees.
Alternative fees are more important than ever to clients as the
economy fluctuates and rates continue their upward march. Traditional
law firms have been slow to recognize the need to satisfy their
clients' economic concerns." Valorem, which launched on January 2,
2008, focuses on results, not hours, and ties its fees to the results
obtained for its clients.

"We are thrilled to have Nicole join us," said Patrick Lamb, one
of the founding members of Valorem. "I worked with Nicole in her early
years of practice and I directed a piece of litigation to her
recently, so I have seen firsthand her extraordinary abilities in the
courtroom and in the conference room. She is exceptionally creative
and accomplished, but as importantly, she shares our commitment to
providing our clients a level of service and a fee structure they are
not finding at traditional law firms."

At the same time, Lamb announced that Valorem's web site has gone
live. The website, designed by Duo Consulting, is at
www.valoremlaw.com. The site provides details about the firm's
alternative fee agreements and the importance it places on
collaboration among its lawyers. "Valorem's website fires a shot
across the bow of every large or conventional law firm that continues
to place its economic interests in conflict with those of its clients
by billing them by the hour. One vignette shows a tombstone with the
message 'The billable hour is dead.' One person who previewed the site
labeled it 'provocative, challenging, informative,'" said Lamb.

About Valorem

Valorem Law Group LLC is a litigation firm based in Chicago,
Illinois. Focusing on "results, not hours"(TM), Valorem uses fee
agreements and a unique Value Adjustment Line to reflect the value of
results to the client, instead of the number of hours worked on an
engagement. Each member of Valorem's legal team comes from a partner
position with a major law firm and has each has extensive experience
representing business interests in commercial litigation. Details
about the firm can be found at www.valoremlaw.com.

Valorem Law Group LLC
Patrick Lamb 312.676.5462 (office) or 312.961.8026 (cell)

Copyright Business Wire 2008