Baskin-Robbins Announces Phoenix as a Priority Growth Market This Year; Hosts Franchise...

Baskin-Robbins Announces Phoenix as a Priority Growth Market This Year; Hosts
Franchise Seminar on July 23, 2009
- America's Favorite Neighborhood Ice Cream Wants to Develop 60 New Stores in
the Region -

CANTON, Mass., July 14 /PRNewswire/ -- Baskin-Robbins, America's favorite ice
cream shop, is rapidly expanding its national footprint with today's
announcement that Phoenix, AZ is a priority growth market in 2009. In order to
share information about the 60 stores it wants to develop in and around
Phoenix, Baskin-Robbins is hosting a brand introduction seminar on July 23(rd)
at the Hyatt Regency at 7500 E. Doubletree Ranch, Scottsdale, AZ from 10 a.m.
to 12 p.m.

Included in the discussion will be the brand's new store designs, market
growth, new logo, marketing, training and site selection, among other topics.
To register for the event and learn more, please contact Scott Mellon at
254.235.5855 or scott.mellon@dunkinbrands.com.

Baskin-Robbins currently operates more than 6,000 stores in 35 countries and
opened more than 600 stores globally in 2008. With a domestic footprint of
nearly 2,700 locations, Baskin-Robbins is now seeking exceptional franchisee
candidates in Phoenix to be part of an unprecedented growth campaign designed
to increase its U.S. presence over time. Built over the last 64 years,
Baskin-Robbins currently enjoys 98 percent brand awareness across the country
and was named for the second consecutive year the number one ice cream and
frozen dessert franchise in Entrepreneur magazine's annual "Franchise 500"
ranking.

To fuel this growth in and around Phoenix, Baskin-Robbins is actively seeking
store developers who possess strong financial backgrounds, the desire to
maximize their territory's sales and have a passion for the communities they
will serve.

"As the Baskin-Robbins brand continues to develop in Arizona, we're excited to
provide new store owners with the unique opportunity to capitalize on their
territory's profit potential, serve as the face of the brand in the community,
as well as set the direction of the market's growth," said Salman Siddiqui,
vice president of global business development, Baskin-Robbins.

Baskin-Robbins enters 2009 with several new real estate concepts that provide
interested area developers with a range of flexible real estate design
options. Part ice cream indulgence, dessert-theater and test kitchen rolled
into one, the revolutionary Cafe 31 model operates as a high-end dessert bar
with unique ice cream and coffee products. Cafe 31 is currently being tested
outside of Boston. The traditional concept is an updated, stand-alone store
featuring all of Baskin-Robbins' standard equipment and offerings. Traditional
stores can also support a drive-thru depending on the real estate selected.
Lastly, the BR Express concept is a kiosk design offering a convenient and
simplified solution for malls, sports arenas, airports or other small
co-branded real estate opportunities.

"By continuing our history of developing new product innovations and keeping
our focus on customer service and business success for our franchisees,
Baskin-Robbins is providing a completely new experience in 2009," said
Siddiqui. "We share common objectives with our store developers, which focus
on building and sustaining a profitable business and strong brand in this
increasingly challenging economy."

Furthering its commitment to its franchisees, Baskin-Robbins also offers
extensive training programs and comprehensive operating systems designed to
help build business. A broad franchise support team is geared to simplify
operations and includes development and construction experts, operational
support professionals, training managers and field marketing managers.
Baskin-Robbins also employs state-of-the-art technology and the latest point
of sale terminals to help stores run more efficiently and cost effectively.
Baskin-Robbins has proven to be a simple business to run with convenient hours
of operation, minimal equipment, little waste and a majority of inventory that
has a shelf life of one year with proper storage.

Over six decades ago, Baskin-Robbins was founded by ice cream enthusiasts
Burton "Burt" Baskin and Irvine "Irv" Robbins who shared a dream to create an
innovative ice cream store that would be a neighborhood gathering place for
families. Today, over 300 million people visit Baskin-Robbins each year to
sample the more than 1,000 flavors available in its ice cream library, as well
as enjoy its full array of frozen treats including ice cream cakes, frozen
beverages and sundaes.

"Baskin-Robbins will satisfy a growing demand in and around Phoenix for
high-quality ice cream, specialty frozen desserts and beverages," said
Siddiqui. "Over the past 64 years, Baskin-Robbins has become the brand of
choice for consumers and has consistently delighted them with our irresistible
flavors and treats. We look forward to being an important part of the Phoenix
community."

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 30(th) annual Franchise 500((R)) ranking,
Baskin-Robbins is the world's largest chain of ice cream specialty shops.
Baskin-Robbins creates and markets innovative, premium ice cream, specialty
frozen desserts and beverages, providing quality and value to consumers at
more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded by
two ice cream enthusiasts whose passion led to the creation of more than 1,000
ice cream flavors and a wide variety of delicious treats. Headquartered in
Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of
companies. For further information, visit
http://www.baskinrobbins.com/FranchiseOpportunities.
Contact:
Kim Ryan
770.932.0695
kryan@fish-consulting.com

SOURCE Baskin-Robbins

Kim Ryan, +1-770-932-0695, kryan@fish-consulting.com